Evantage Consulting Presents at National Emetrics Summit

Evantage Consulting's Jennifer Veesenmeyer shares best practices to make Web analytics reports more meaningful and drive better marketing decisions.

San Francisco, CA (PRWEB) May 8, 2007 -- "Despite the growth in Web analytics tools, companies continue to miss opportunities to leverage their data to make better marketing decisions," said Jennifer Veesenmeyer, senior marketing consultant with Evantage Consulting. "A key challenge for marketing management is to understand the data well enough to optimize their Web sites and online and offline marketing campaigns."

Addressing this challenge requires a strategy about how to best visually illustrate the data, combined with thoughtful message development. This approach formed the basis of today's presentation, P.I.M.P. My Reports, (Planning, Imagery, Messaging and Presentation). Ms. Veesenmeyer delivers this presentation today at the National Emetrics Summit (www.emetrics.org) in San Francisco. "The real value is making this data actionable. This requires more analysis - not simply reporting - and a process to transform data into usable information."

Web analytics is a rapidly growing discipline that uses software to monitor and analyze the behavior of Web site visitors and enables Web Marketers to optimize their online marketing programs. Evantage Consulting continues to demonstrate leadership in online marketing and Web analytics. Evantage is a member of the Web Analytics Association. Evantage also completed a study in 2006 about the state of Web analytics in the Twin Cities (Minneapolis - St. Paul). Survey results can be obtained at www.evantageconsulting.com/whitepapers.

About Evantage Consulting

Evantage Consulting is a management consulting firm specializing in helping companies optimize their strategic technology and marketing investments. Evantage has demonstrated strong competencies in Web Analytics, Business Analysis, Usability, Online Marketing, and Program Management. The firm supports clients in industries ranging from healthcare to medical device manufacturing, financial services, professional services and consumer products. Founded in 1999, Evantage Consulting is headquartered in Minneapolis, Minnesota. For more information visit www.evantageconsulting.com. Evantage Consulting is proud to be a two time winner of the Minneapolis-St.Paul Business Journal's Great Places to Work award.

###