Adapt Marketing Director to Offer PPC Optimization Tips at Internet Marketing Day

Erica Forrette speaking at Direct Marketing Association Workshop in Los Angeles, CA, May 17, 2007.

(PRWEB) May 10, 2007 -- WHO: Erica Forrette, Director, Marketing of Adapt Technologies, Inc. Erica is a seasoned online marketing professional with over 4 years' experience managing search engine marketing campaigns in a variety of industries. She is a member of the Search Engine Marketing Professionals Organization (SEMPO) and a contributor to the SEMPO Institute's Advanced Search Advertising course. Currently, she handles marketing strategy and online customer acquisition efforts for Adapt, the creator of the self-service PPC management & optimization software tool called SEM-in-a-Box.

WHAT: Internet Marketing Day, presented by the Direct Marketing Association of Southern California. Internet Marketing Day will provide marketers with powerful internet marketing tactics explained in plain English. Sessions at the event will focus on SEO, PPC and Web site usability. Erica Forrette will head up the "Optimizing Your Pay-Per-Click Advertising" session, which covers goal setting, tracking, and tips for testing and optimizing PPC marketing campaigns on Google, Yahoo and MSN. For more information, visit http://dmasc.org/ladma.cfm?pid=May07_event.

WHEN: May 17, 2007, from 9 a.m. to 1:30 p.m. PST

WHERE: LAX Sheraton Gateway Hotel, 6101 West Century Boulevard, Los Angeles CA 90045, USA

WHY: Internet Marketing Day is offered as an educational and networking opportunity by the Direct Marketing Association of Southern California (DMAsc).

About Adapt Technologies, Inc.

Adapt Technologies, Inc. creates practical, self-service campaign management solutions for marketers to more effectively manage their online marketing campaigns and improve results. The company was founded in December 2004 and is venture-funded by Mohr, Davidow Ventures and Emergence Capital Partners. Our management team, engineers and search engine marketing specialists are highly experienced in developing marketer-focused solutions to internet marketing challenges, and come from leading universities and Internet companies including Caltech, Google, Yahoo! Search Marketing and Amazon.com. For more information about Adapt, visit: www.adapt.com.

About the DMAsc

For over 30 years, the Direct Marketing Association of Southern California (DMAsc) has been dedicated to supporting the common business interests of Southern California direct marketers. This is done by informing, educating and communicating to users and suppliers of direct marketing services; providing forums for the exchange of ideas and information; promoting the highest standards of professionalism and ethics; and serving as an authoritative voice on behalf of direct marketers. For information, visit www.DMAsc.org.

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