Palmer-Farrington LLC Presents Online Seminar, 'Marketing Campaigns: Delivering Return on Investment'

Learn from this complimentary webcast how marketing campaigns provide sales teams with leads and increase a company's market reach.

Fairfield, CT (PRWEB) May 15, 2007 -- Discover how to create an impact with your marketing campaigns in an educational webcast, led by Jennifer Farrington, owner of Palmer-Farrington LLC, on Wednesday, June 6, 2007 at 1PM EDT.

The complimentary seminar will explain how to craft marketing campaigns to convey a key message to a market and provide new sales leads. With solid planning, creativity and a focus on measurement, marketing campaigns can reinforce a company's goals.

This online seminar will cover how to:

•    Determine the right mix of media for your campaign

•    Generate campaign ideas and strategies

•    Target your audience

•    Deliver key messages and your call-to-action

•    Set up ROI tracking

•    Integrate your marketing campaigns with your sales team

•    Step-by-step walk through a case study example

The webcast session is led by Jennifer Farrington, an experienced marketing specialist, who has more than ten years of consulting and client management experience.

"Marketing campaigns are a useful tool, providing companies with a direct method to contact their market and provide 'live' leads to their sales team," said Farrington. "This webcast will show participants how to get started."

Companies interested in the webcast can register at Palmer-Farrington (http://app.e2ma.net/app/view:CampaignPublic/id:10559.592947321/rid:d403dce41cce1a17a17ab7ac56caaca1), or call with questions (203) 254-8556.

About Palmer-Farrington LLC (http://www.palmer-farrington.com/who.html)

Palmer-Farrington LLC, a marketing consulting firm, partners with companies to provide strategic, tactical and creative business solutions using the latest sales, marketing and publicity techniques. Palmer-Farrington expertly addresses the perception of products and services whether it is print, interactive, event-based. Additional information is available at http://www.palmer-farrington.com.

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