Peter van Stolk, CEO, Jones Soda to Keynote Ypulse 2007 Mashup Conference; Will Focus on Marketers Who Want to Reach Today's Totally Wired Generation

Ypulse.com, the leading independent blog for youth and teen media and marketing professionals, in partnership with conference producer Modern Media, today announced that Peter Van Stolk, CEO of Jones Soda, will keynote the 2007 Mashup, Tuesday, July 17th at 5:00pm. The event takes place July 16 - 17 at the Hotel Nikko, San Francisco, CA, and will focus on reaching the youth market with tools such as social networking and user-generated content.

New York, NY (PRWEB) May 17, 2007 -- Ypulse.com, the leading independent blog for youth and teen media and marketing professionals, in partnership with conference producer Modern Media, today announced that Peter Van Stolk, CEO of Jones Soda, will keynote the 2007 Mashup (www.mashup.ypulse.com), Tuesday, July 17th at 5:00pm. The event takes place July 16 -17 at the Hotel Nikko, San Francisco, CA, and will focus on reaching the youth market with tools such as social networking and user-generated content.

According to Anastasia Goodstein, Ypulse founder and co-producer of the Mashup, "Peter is one of the savviest youth marketers around, so to have him at our first national Mashup is a real coup." She continued, "Jones Soda has always been about user generated content, engaging their loyal fan base with label design competitions, feedback on flavors and creating layouts and slideshows for MySpace before many other brands. Mashup attendees will walk away with lots of great insight from Peter."

Peter Van Stolk joins a stellar roster of totally wired marketers including Chuck Cordray, VP/General Manager, Digital Media, Hearst; Julie Cordua, Vice President, Marketing, (RED); Jay Frank, Head of Programming, Yahoo! Music; Ariel Rosen, Head of Pro-Social Initiatives, Virgin Mobile USA; and Melanie Strong, U.S. Brand Manager, NIKEiD, Nike, among others. They'll all help attendees learn how to harness the power of social media and technology to reach Generation Y.

To register for the national 2007 Mashup please visit www.mashup.ypulse.com. Attendees registering on or before May 29, 2007 will save 20%.

About Ypulse

Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. It provides news, commentary and resources about commercial teen media for teens (teen magazines, websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, instant messaging, SMS), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and civic youth media (highlighting organizations' efforts at promoting youth voices in media). Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein just completed a book about teens and technology called Totally Wired: What Teens And Tweens Are Really Doing Online, published by St. Martin's Press in March of 2007.

About Modern Media

Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

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