Vitabase Launches New Tool to Educate Consumers

A recent study from the Mayo Clinic reveals that most supplement users do not really know the science (if any) behind the products that they take. Vitabase recently released the Health Guru--a unique tool that provides customers with an unparalled shopping experience. This tool recommends products based on input from the customer, and is based on the extensive scientific research of Natural Standard, a leading health research company.

Atlanta, GA (PRWEB) May 18, 2007 -- A recent study published in the Mayo Clinic Proceedings revealed that the majority of adults do not use herbs in accordance with evidence-based indications. Over half of the adults who used herbs used them for a specific reason; however, the study indicates that only a third of the group used herbs according to evidence-based indications. This means a significant number of adults are not choosing the correct supplement for their health needs. To benefit to the fullest extent, consumers need education that is based on solid scientific research about individual supplements. The study suggests that health care providers are responsible to inform patients about the proper use of herbs and herbal supplements.

Vitabase.com Launches New Tool

Vitabase.com has recently launched a new tool called the Health Guru to help consumers make informed decisions when choosing herbs and supplements. The Health Guru walks consumers through a series of questions that explore the consumers' needs and goals, and eliminates or adds potential supplements according to complex formula. Based on the answers given, the Health Guru makes supplement recommendations for each individual. It is designed to meet the needs of all customers, from those with extensive knowledge about supplements to those who are new to the realm of alternative medicine.

Powered by Natural Standard

Much thought and planning went into the design and formation of the Health Guru. It is based on information found in the Natural Standard database. Natural Standard exists for the purpose of informing patients, physicians, and health care facilities about integrative medicine. For most herbs and other ingredients commonly found in supplements, Natural Standard has gathered available scientific data and rated the evidence. This helps eliminate the uncertainty of claims often made by the manufacturers of supplements. As an independent organization, National Standard is not influenced by any special interest group or company, thereby ensuring unbiased information. The board consists of qualified professionals - medical doctors, naturopathic doctors, pharmacists, and an ethnobotanist. Contributors represent over 100 eminent academic institutions.

About Vitabase

Vitabase is a leading online retailer that sells thousands of popular health supplements. It also sells about 300 scientifically-backed supplements under the Vitabase label.

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