Part-time M.B.A. Students from the University of Chicago Win Kellogg Marketing Case Competition

A team of students from the University of Chicago Graduate School of Business won the fifth annual Kellogg Marketing Case Competition for part-time M.B.A. students. Chicago GSB ranked #1 in the most recent ranking of business schools by Business Week.

Chicago, Illinois (PRWEB) May 18, 2007-- A team of students from the University of Chicago Graduate School of Business won the fifth annual Kellogg Marketing Case Competition for part-time M.B.A. students, the school announced today. Chicago GSB ranked #1 in the most recent ranking of business schools by BusinessWeek.

Five Chicago GSB students from the Evening M.B.A. Program and Weekend M.B.A. Program--Ryan Adelman, Meenakshi Dash, Disha Gulati, Bob Kakoliris, and Josh Tobey--participated in the two-day competition, which was hosted by the marketing club of Northwestern University's Kellogg School of Management and sponsored by Motorola.

Teams were required to develop integrated marketing presentations to address whether Motorola should launch "unlocked" cellular phones, designed to work on different networks, allowing consumers more control to move with their phone to a different carrier. The Chicago GSB team recommended that Motorola enter the "unlocked" segment and developed a "Free Your Moto" marketing campaign.

"The four Motorola executives who served as judges were impressed with our teamwork," said team member Meenakshi Dash. "They asked how long we had known each other and seemed surprised to learn that we had met as a team for the first time only a week before the competition," Dash said.

"In previous years, teams were a mix of members from different schools, so this year's competition was special because it allowed each school to showcase its unique student body," said team member Ryan Adelman.

"The Motorola executives who served as judges will not soon forget the Chicago GSB performance," said Abel Jeuland, the Charles H. Kellstadt Professor of Marketing at Chicago GSB. "It was a great collective effort," said Jeuland, who also served as a judge.

Marketing activities at Chicago GSB are coordinated by the James M. Kilts Center for Marketing. Founded in 1999, the center sponsors a variety of basic and applied research ranging from the determinants of consumer behavior and analytical model of marketing activities to pricing, consumer dynamics and determinants of brand shares. More information about the Kilts Center is available at http://www.ChicagoGSB.edu/kilts.

Chicago GSB offers full-time and part-time MBA programs, a PhD program, open enrollment executive education, and custom corporate education. The school has campuses in London and Singapore in addition to two campuses in Chicago. More information about Chicago GSB can be found at http://ChicagoGSB.edu.

For more information about the Evening M.B.A. Program and Weekend MBA Program at Chicago GSB, see: http://www.chicagogsb.edu/parttime/index.aspx.

Contact:     

Allan Friedman (773) 702-9232

Jessamine Chan (773) 834-5286

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