Desi Hits! Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner Attracting Entertainment Industry Interest, and a Distinguished Board of Directors

Desi Hits! (www.DesiHits.com) recieved the OnHollywood 100 Top Private Company Award for their leadership in emerging technology for digital entertainment and media, along with a list of coveted companies such as SnoCap, Glam Media, Photobucket, iLike, Flixster and BitTorrent. Desi Hits! is pleased to announce executives recently added to their board from CNET Networks, William Morris Agency, Bear, Stearns & Co. Inc., and Ogilvy & Mather.

San Francisco, CA and London (PRWEB) May 21, 2007 -- Desi Hits! (www.DesiHits.com), a global South Asian music and entertainment portal was presented the prestigious OnHollywood 100 Top Private Company Award earlier this month for their leadership in emerging technology for digital entertainment and media.

The exclusive 100 power list also included highly coveted companies from the video, music, gaming, search, and mobile industries such as SnoCap, Glam Media, Photobucket, iLike, Flixster and BitTorrent, among others. Speakers and guests included top executives from Creative Artists Agency (CAA), William Morris Agency (WMA), MySpace, YouTube, Yahoo!, RealNetworks, Sony, Paramount, Fox and numerous "movers and shakers" from technology, entertainment and media, studios, venture capital and private-equity, and leading members of the press and blogging community, plus over 20,000 webcast viewers from more than 100 countries. Desi Hits! niche South Asian music and entertainment space and vast market opportunity, garnered much attention during and since the event, and, even attracted a profiled speaker, Ogilvy & Mather executive Doug Scott, and prospective members to the company's impressive board.

"OnHollywood is an important forum that presents and debates the critical issues surrounding the transformation of the entertainment economy to one based on digital technology," said Tony Perkins, founder and CEO of AlwaysOn. "Digital technology has transformed the way content is created and delivered to consumers everywhere. The OnHollywood Top 100 companies are an elite group of innovators who are using this technology to revolutionize the industry."

Selected from more than 4,000 companies, the accolade was based on a set of five criteria - innovation, market potential, customer adoption, media buzz and investor value creation. Desi Hits! leverages Web 2.0 technologies to showcase and spotlight top, hot Desi talent. The offering includes exclusive celebrity interviews, music videos and streaming clips; live and archived podcasts with world-renowned deejays spinning the latest tracks by established and emerging artists; a free embeddable player; feature articles and artist profiles; blogs and forums; and user-hosted shows.

Desi Hits! co-founder and CEO, Anjula Acharia-Bath is ecstatic about the OnHollywood top 100 award, and, "in great company," she adds. "It is our aim to use digital media as the medium to make Desi-inspired content accessible, on demand. The South Asian music and entertainment market is on the verge of exploding into the mainstream, much like the Latin music scene did a few years ago and we plan to lead the way," she explains.

Desi Hits! is pleased to announce recent additions to their Board of Directors: Joseph Gillespie, Executive Vice President CNET Networks; David Taghioff, Vice President Business Affairs William Morris Agency; Jerry Newman, Senior Managing Director, Investment Banking/Head of Venture Capital Coverage Bear, Stearns & Co. Inc. (also on the board of Podshow, a fellow top 100 winner); and Doug Scott, Senior Partner, Executive Director, Branded Content & Entertainment, Ogilvy & Mather.

About Desi Hits!

Redefining Desi to reflect the diversity of today's trendsetting South Asian, Desi Hits! promotes established and emerging talent across music and entertainment. The multimedia site caters to a cosmopolitan online community that craves fresh east-west fusion, and the best from Los Angeles, London, Bollywood and beyond. Streaming music/video and podcasts, blogs and forums, artist profiles and celebrity interviews, lifestyle features, special event listings as well as user-generated shows are all accessible anytime, anywhere. Founded in December 2005 with headquarters in San Francisco and London, Desi Hits! is dedicated to creating and encouraging exciting, edgy content and has already gained a following in over 65 countries. Has Desi hit you yet? Love it, live it @ www.desihits.com

About OnHollywood 2007

OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood's media and entertainment elite. The two-and-a-half day event borrows from the "film market" tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco and consumer electronics executives, venture capitalists and media. At OnHollywood, our editors also honor the OnHollywood 100 Top Private Companies. Fifty of the top CEOs from the OnHollywood 100 pitch their market strategies to a panel of industry experts in our "CEO Showcase."

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