LA.com Launches New Site on Clickability's Web Content Management Platform

LA.com, the online entertainment destination for Los Angeles, launched the next generation of its community site on Clickability's hosted web content management platform. The new platform helps LA entertainment site syndicate news from 10 publications and provides a foundation for an entertainment community enhancement to the site.

SAN FRANCISCO, CA (PRWEB) May 21, 2007 -- LA.com (http://www.la.com), the online entertainment destination for Los Angeles, launched the next generation of its community site on Clickability's hosted web content management platform, Clickability (http://www.clickability.com) announced today.

Since its launch in 2003, LA.com has established itself as the top destination for finding hot spots and uncovering the best-kept secrets in Los Angeles. The website, which targets 18 to 35 year olds, features blogs, articles, and entertainment reviews submitted by LA.com's editorial team of Los Angeles insiders. It has won industry recognition including a Forbes Best of the Web and frequent coverage in the The New York Times.

The move to Clickability enables LA.com to broaden and deepen its appeal through syndicated content and social media, managed through a single, consistent system.

For instance, the site plans to use Clickability's "content loader" feature to complement its existing coverage with syndicated content feeds supplied by LA.com-publisher MediaNews Group and its 10 Los Angeles newspapers. The content loader is an interface to Clickability's content platform; it enables LA.com to aggregate entertainment feeds from the print based-newspapers and publish them online. The result will be a site with more entertainment content, covering greater Los Angeles clubs, restaurants, events, movies and other entertainment news.

"The goal is to be the entertainment content king in Los Angeles," said LA.com's Director of Operations Jason Odom.

LA.com will also also roll out new social media capabilities available with Clickability. Adding to to existing feature such as blogs and comments, the site plans to add user-submitted video, audio, photos, calendar events and to enable people to manage their own profiles from the site. The result will be the first Web 2.0 entertainment destination for Los Angeles.

Choosing Clickability for its hosted web content management system made business sense for LA.com.

"Clickability's streamlined interface and up-to-the-minute technology lets our content producers be creative about how they add new content and features, while the stability of its hosting environment minimizes the overhead on our IT staff," Odom said. "The end result is more traffic, which translates directly to more ad revenue."

About LA.com:

LA.com is a magazine-style city guide serving the nation's largest internet-using, trendsetting marketplace. We reach professionals where they live and work. It's a dynamic insiders-guide covering where to go, what to do, what's new and what's classic.

We offer a broad range of premium advertising units, rich media, viral and direct messaging features and exclusive editorial and content sponsorships all designed to fit a variety of marketing objectives and budgets. And with that younger, more educated audience of LA residents and visitors, we're creating interest and driving response to our advertisers' front door.

About Clickability:

Clickability is the leading single source provider of on-demand web content management services. Clickability's organic product philosophy provides customers all the resources they need to build a better, more profitable web business. Clickability's hosted web content platform allows customers to be successful without requiring technical overhead or infrastructure. Clickability helps hundreds of customers, manage millions of content items, across billions of web pages served. And with a goal of ensuring every client has the best customer experience they've ever had, we enjoy a flawless customer retention rate and rabidly enthusiastic customers. With Clickability, we take the hassle out of web publishing so you can just add content. Clickability is headquartered in San Francisco. For more information about the company, visit www.clickability.com or call 415.575.5125.

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