Cocovida Philippines Corporation Launches New Product

Cocovida Philippines Corporation today announced the launch of its latest hair oil, Charisma.

Quezon City, Philippines (PRWEB) May 23, 2007 -- Cocovida Philippines Corporation, the award-winning producer of ANH (Absolutely No Heat) virgin coconut oil (VCO), today brought its newest product to the market place.

Following the runaway success of Alexis VCO For Hair, Cocovida decided the market was ready for another variant. Mel Learmouth, the founder and president of the company, explained the reasoning behind the new product.

"We were amazed and delighted with the reaction to Alexis. It took us completely by surprise. It is now almost common knowledge, that virgin coconut oil is a superb moisturiser and conditioner for hair, but we genuinely thought, the fact that pure VCO starts to solidify at below 75f, and therefore the bottle sometimes needs warming before application, would make customers think twice before purchasing. However, it seems that the opposite is the case. People are looking for the purest, most natural products they can find. Our distributors were continually being asked if there were any variants of VCO for hair. They were pushing us for a new product.......That new product is here, it is Charisma......As with Alexis, Charisma is manufactured using the first press of our cold-processed oil. I think it is almost impossible to find a more natural oil."

Mrs. Learmouth, who recently learned that her company had been chosen as The No1 Manufacturer of Virgin Coconut Oil 2006, in the 6th Philippine National Shopper's Choice Awards, added, "Obviously , it has been a great week for Cocovida. Now we have to make absolutely certain we continue to keep to the standards we have set ourselves. Charisma will be the first of several new products, most of which, will be produced in our new plant in Dolores, Eastern Samar."

As well as The Philippines, Cocovida has websites in the UK, Germany and Singapore.

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