O2 and Digital Fuel to Present on Business Service Management at TM World Nice '07

Leading Mobile Operator to Discuss How Digital Fuel's SLA Management Software Enabled First-Ever Achievement in J.D. Power Survey

Nice, France (PRWEB) May 22, 2007 -- Digital Fuel®, the leader in Business Service Management (http://www.digitalfuel.com/) (BSM) software solutions, today announced that Carolyn Smithson, OSS Strategy Manager at O2--a leading supplier of mobile services and communications solutions--will share her experience and insight in successfully implementing Digital Fuel's ServiceFlow™ BSM software in a high-level case study presentation during TeleManagement World Nice 2007 to be held May 20-24 at the Acropolis Convention Center in Nice, France.

Ms. Smithson's case study, entitled "Transforming Operations from Network to Customer Centric Management", will explore how O2 implemented the ServiceFlow SLA management software to augment their BSS/OSS system and develop an automated Service Level Agreement management approach, which is enabling the company to improve customer satisfaction, reduce churn, and increase customer acquisitions by using superior service performance to its competitive advantage. As a result, O2 UK ranked number one for customer satisfaction in prepay, post-pay and retail in a recent J.D. Power and Associates survey--the first time a mobile operator has achieved the top ranking in all three categories simultaneously. Digital Fuel Executive Vice President Tom Schaefer will co-present.

"Companies involved in telecom, cable and other media service businesses are faced with increasing demands from millions of subscribers to provide innovative distribution channels for communication, entertainment, and information, in order to be competitive, if not revolutionary, in a rapidly changing market," said Mr. Schaefer. "At the same time, the telecom service providers must deliver an exceptional customer experience to ensure a solid business. Our ServiceFlow BSM suite is one of the few solutions available today that has the intelligence built in to enable these companies to effectively manage, monitor and adapt their services today and is ready to help them manage whatever they may invent and implement in the future."

Digital Fuel is an award category sponsor of the TM Forum Excellence Awards, which will be presented at a formal TM Forum event to be held on May 21. Finalists for the Digital Fuel-sponsored award include Cisco, Nakina Systems and Satyam. Mr. Schaefer will make the presentation of the award on behalf of the TM Forum.

Digital Fuel, a sponsor of this important telecom industry event, will also demonstrate its highly-acclaimed ServiceFlow BSM software suite for SLA Management, Service Billing and Chargeback, and Service Catalog management in booth #64. Organizations and individuals interested in meeting with a Digital Fuel representative at the event can schedule a meeting by clicking here (http://campaigns.digitalfuel.com/StdForm.aspx?cid=42&sid=web_meet_us_at_event).

About Digital Fuel

Digital Fuel Technologies, Inc., is the leading provider of Business Service Management (BSM) software for IT, Telecommunications, HR, F&A, and other service management applications. Digital Fuel has the largest BSM deployments in the world for SLA management (http://www.digitalfuel.com/products/sla-management.aspx), service catalog, service billing and chargeback, with thousands of concurrent users, business services, SLAs, KPIs, metrics, cost formulas, and pricing rules. ServiceFlow manages billions in IT and other business services at companies and governments around the world such as British Telecom, Capgemini, Cisco, CSC, Cummins, General Electric, IBM, O2, Procter & Gamble, Siemens, SITA, Telefonica, Transport for London, Xansa and many others. Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe. Learn more at www.DigitalFuel.com.

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