In Creating A Son's "Blankee," A Dad Finds A Niche

The hottest must-have accessory in Hollywood these days isn't a handbag, a car, or a boy toy. It's "My Blankee." And it was the inspiration of a devoted Dad that made it all happen.

Los Angeles, CA (PRWEB) May 31, 2007 -- The hottest must-have accessory in Hollywood these days isn't a handbag, a car, or a boy toy. It's "My Blankee." And it was the inspiration of a devoted Dad that made it all happen.

My Blankee (www.myblankeeinc.com) has become the hippest trend for celebrities - and not just for the children of famous parents such as Angelina Jolie, Britney Spears, Tori Spelling, Gwen Stefani, and Jennifer Garner. Even Paris Hilton is planning on taking a half-dozen velour pink polka-dot blankees with her, to comfort her during her little prison stint.

"The quality of the blankets is what's driving the trend," says Serge Soussan, founder and father of baby Luca, whose severe case of eczema inspired Soussan to create truly hypoallergenic baby blankets, clothes, and accessories. "When my son was born, I had a hard time finding a high-quality blanket for him that was both hypoallergenic and soft. So I spent time researching fabrics, and created something that worked for Luca. Then I realized that there might be a viable market for My Blankee."

Soon after My Blankee was born, celebrities started buying the comfy blankets. Soussan also donated blankets to Children's Hospital Los Angeles and other local shelters. Soon the company expanded to create car seat covers, baby robes, hooded towels, bedding, and colorful "onesies," as well as other clothes for babies and toddlers.

Soussan brought his 20 years of experience in the textile and garment business to My Blankee, and is loving every minute. "It's just great to see so many people really respond to a product I'm so proud of. It's fun to see pictures of celebrities wrapping their newborns in my 'blankees,' but I get the most joy from seeing my son curl up with his 'blankee' every night."

Find the store online at www.myblankeeinc.com.

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