Promotional Products Company Launches "Green" Product Line

The Icebox offers eco-friendly selection of apparel and promotional products

ATLANTA, GA (PRWEB) May 29, 2007 -- The Icebox, an Atlanta-based promotional products (http://www.iceboxonline.com/?utm_source=prweb&utm_medium=onlinepr&utm_campaign=May292007) and corporate apparel supplier, has launched a new line of environmentally friendly promotional products in response to requests from clients who want to "go green."

The company's new line features a complete line of eco-friendly promotional products (http://www.theiceboxshop.com/catalog/4667?utm_source=prweb&utm_medium=onlinepr&utm_campaign=May292007) designed to meet the branding and merchandising needs of environmentally conscious companies. All of the products in the new line are made from a variety of recycled post-waste materials that would take years to naturally biodegrade in landfills. Some of the items are made entirely from the plastic parts of recycled electronics, such as TVs, computers and printers, cell phones, CD and DVD players, TV remotes and various other handheld devices. Still other products are made from a selection of recycled U.S. currency, scrap denim, sawdust or yellow pages. The Icebox also offers products made of 100% biodegradable and compostable corn resin, which is more sustainable than traditional plastics.

The Icebox's green apparel line includes 100% certified, organic cotton t-shirts for men and women, fleece, hats, bags and totes in a variety of colors. All apparel is enzyme-washed and dyed using non-toxic materials that use less water and energy. The products also feature water-based inks as an alternative method of screen printing.

Other sought-after products in the line include eco-friendly notebooks and notepads with covers of woven hemp fabric and pages recycled from post-consumer waste. Hemp is a fast-growing, sustainable plant that is less pesticide-dependant and depletes less soil than other crops.

"We are starting to see a shift in our customers' thinking in regards to the total impact of their business up and down the supply chain, including the products that they use to market their brands," reports Jordy Gamson, president and CEO of The Icebox. "We felt that it has become increasingly important for The Icebox to be able to provide the kinds of products that allow our customers to act responsibly, and embrace sustainability. By doing this, not only does it make a positive statement about their brands but it goes a long way in helping to reduce their environmental impact on our planet."

Although promotional products are a staple in the corporate branding strategy mix, there are only a handful of U.S. companies that supply green promotional items. The Icebox, which is well-known for thinking outside of the box in terms of contemporary branding solutions, hopes to fill a need that is currently not being met in the green marketing space. The company's new selections will offer environmentally conscious corporations another option to show their commitment to green marketing by putting their logos on environmentally friendly promotional merchandise.

About The Icebox

The Icebox is a full-service, one-stop shop for branded apparel and promotional products (http://www.iceboxonline.com/?utm_source=prweb&utm_medium=onlinepr&utm_campaign=May292007). Their capabilities include creative services, garment sourcing, garment and product decoration, and fulfillment programs. In addition, The Icebox also offers a line of eco-friendly promotional products for environmentally conscious clients through its Common Threads (http://www.iceboxonline.com/default.aspx?ID=75/?utm_source=prweb&utm_medium=onlinepr&utm_campaign=May292007) philanthropic division. For more information, visit www.iceboxonline.com.

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