Smooth Fitness Climbs Internet Retailer's Top 500 Ranking Home Fitness Retailer Continues Overall and Category-Specific Growth

Smooth Fitness, the world's largest online retailer of home fitness equipment, announced today that it has jumped to number 240 in overall web sales, and moved up four spots to number 11 in the Sporting Goods specialty category of Internet Retailer's Top 500 Guide. The Company currently markets the Smooth line of treadmills and elliptical trainers to consumers over the Internet on its www.smoothfitness.com web site.

Mt. Laurel, NJ (PRWEB) May 30, 2007 -- Smooth Fitness, the world's largest online retailer of home fitness equipment, announced today that it has jumped to number 240 in overall web sales, and moved up four spots to number 11 in the Sporting Goods specialty category of Internet Retailer's Top 500 Guide.

"Working our way into the top half of the list this year is a significant achievement," said Joe Alter, President and CEO of Smooth Fitness. "We are excited about our continued growth and increased ranking among such luminaries as Amazon.com and the National Football League."

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.

"By focusing on a particular market for a particular set of products, SmoothFitness.com is a prime example of the power of niche marketing online," says Kurt Peters, Editor in Chief of Internet Retailer. "In addition, the success of SmoothFitness.com demonstrates convincingly that consumers are not constrained in what they are willing to buy online."

About Smooth Fitness

Smooth Fitness is the world's largest online retailer of home fitness equipment and the 240th largest e-commerce site in the United States as ranked by Internet Retailer. The Company currently markets the Smooth line of treadmills and elliptical trainers to consumers over the Internet on its www.smoothfitness.com web site. The Smooth line of products has consistently been seen as one of the most cost-effective equipment lines available. The Smooth brand of fitness equipment is sold directly from the manufacturer and only on the Internet. The customer gets the convenience of shopping on-line combined with factory direct savings of 40% - 45%. The fitness equipment is shipped from the Company's warehouses in New Jersey and Nevada.

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration.

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