The Beauty and Cosmetic Industries Are Getting a Face-Lift by The Revolutionary New Concept That Women Are Beautiful Just as They Are

Author and entrepreneur, Kaia Van Zandt, daughter of cosmetic legend Jacques Van Zandt, the man behind Revlon who invented moisturizing lotion, blush, and mascara, has taken beauty back from the media and stepped out to show women that they are beautiful just as they are

Los Angeles, CA (PRWEB) June 4, 2007 -- The beauty and cosmetics industries are getting a face-lift by the revolutionary new concept that women are beautiful just as they are.

Author and beauty entrepreneur, Kaia Van Zandt, has a lot to say about natural beauty for women. "We are living in a country where one in three women is unhappy with her body, and one out of every hundred has a clinical eating disorder. Our obsession with beauty is destroying us. Yet, we've all been in the room with a woman who was classically beautiful: perfect body, young, etc. But if her attitude and her energy are not radiant, she quickly becomes plain. Beauty is about radiance. Beauty is about how you carry yourself, if you are healthy, and how your energy shines. You can literally boster your beauty a thousand times with simple secrets that cost nothing and require no make-up at all."

What is real beauty?

You've seen the Dove ads. These women are not perfect. They are not even models. They are real women of real beauty. Dove currently shows a video on their website of the process an ordinary woman can be put through to look like a supermodel. On the computer, her eyebrows are lifted, and her neck is elongated. There is nothing natural about her once she goes to print. Yet women hold themselves up to those impossible standards that are not even real.

So how do we take beauty back from the media for the ordinary woman?

Kaia Van Zandt has written a new book entitled The Beauty Diary: 7 Secrets to Help You Find Your Natural Beauty at Any Age, where in she goes into hundreds of examples about what makes a woman beautiful. She asks you to imagine a woman, mid-30's, dressed in a crisp Chanel suit sitting on a bench reading a newspaper, laughing at the story. She is sitting beside another woman, also mid-30's, slumped in the bench wearing cut off jeans and filing her nails. Obviously, it's pretty clear that the first woman is the more beautiful, the more appealing, until you find out that she is twenty pounds overweight, and the slouching woman beside her is Kate Moss.

So then what is beauty?

Kaia Van Zandt has gone to a new extreme of the beauty industry, announcing that every woman is a beautiful woman. Her new website, YouareABeautifulWoman.com is an online community for women to connect with each other and discuss these important issues about beauty, as well as make new friends and network their businesses. "When women stop comparing themselves to each other, and start celebrating each other and their own bodies, our world is going to heal, no less," says Van Zandt. "I've been teaching yoga for over eight years, and I've seen how an authentic commitment to love and self-empowerment create beauty in people. My father got there from the outside in with all his inventions and contributions to the industry, and I am helping women get there from the inside out. He and I are meeting in the middle, and women everywhere are going to benefit from this new approach to beauty that is inclusive not exclusive."

On YouAreABeautifulWoman.com, women can create a profile, journal (blog), take part in forums on cosmetic surgery, weight-loss, relationships, health and fitness, and also get personal beauty advice from 17 of the world's leading experts on various aspects of beauty that are there on the site to help women discover their own inner beauty. Van Zandt says "We want to be the MySpace for women, an online sanctuary that is advertising-free, where women can take part in this exciting new converstaion about beauty."

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