Text Messaging Comes to T-shirts with Launch of Reactee; Users Create Shirts that 'Text Back' to Help Promote Causes or Express Themselves

Reactee announced today the launch of its line of interactive t-shirts. The service allows people to create unique, high-end t-shirts that "text back" by replying to anyone who sends a text message to the shirt's customized keyword. The site combines a user-driven experience with the latest in fashion and SMS technology to create a first of its kind: custom apparel that interacts with the world around it.

San Francisco, California (PRWEB) June 5, 2007 -- Reactee announced today the launch of its line of interactive t-shirts at reactee.com (http://reactee.com). The service allows people to create unique, high-end t-shirts that "text back" by replying to anyone who sends a text message to the shirt's customized keyword. The site combines a user-driven experience with the latest in fashion and SMS technology to create a first of its kind: custom apparel that interacts with the world around it.

"Reactee is all about promoting your causes - whatever those causes might be," said Reactee's CEO Ariel Poler. "T-shirts have always been about self expression and promotion. With Reactee our customers can make their t-shirts truly engaging and dynamic by leveraging the power of the mobile phone and the Internet".

At the Reactee web site users create shirts with their own personalized message (anything from "Stop Global Warming" to "Am I Hot?") and choose a unique keyword, such as COOL or JOEG, that also appears on the shirt. People who see the shirt can then respond to it by texting the keyword to the SMS short code 41411, at which point they receive a custom text message response created by the user. (Users can update their SMS response as often as they want from their cell phone or at the Reactee web site).

Reactee customers range from individuals - such as DJs who want to share their playlists, political activists promoting a candidate, people who just want to get something off their chest, or entire organizations, which can make many shirts with the same keyword and use them to promote their unique causes.

Reactee customers can choose to be notified when someone contacts their shirt. They can also create text alert lists to communicate with those interested in their causes. Additionally, customers can make their designs public and include them in the Reactee gallery of shirts that have received the most text messages.

Nonprofit organizations such as the Philharmonic Orchestra of the Americas are using Reactee to engage their communities. "Reactee shirts provide a fun and creative way of getting our supporters involved," said Alondra de la Parra, Artistic Director, "We don't have a huge budget to spend on advertising or promotion. Reactee shirts help us spread the word about our upcoming performances. Reactee is also sharing the profits from the shirts with us, making this a true win-win initiative".

"Reactee shirts are a great tool for our members to promote their causes and raise funds" said Ginger Thomson, CEO of YouthNoise, the first youth-based social network for social change."

Unlike many custom apparel sites, Reactee shirts are designed to be fashionable as well as functional. Reactee teamed with the innovative apparel producer Revel Industries to design and produce the clean, modern look of the shirts. All designs are printed with eco-friendly water-based inks on super-soft American Apparel shirts. The shirts are available in men's and women's styles in a variety of classic colors - including a natural color made with organic cotton.

"Reactee shirts are the perfect way to promote my latest video, Bring Our Brothers Home" said three time Grammy award winner MC Hammer, who's shirt "home" tops the Reactee most popular gallery.

Reactee Press Contact

Jake Ginsky

PR Director, Revel Industries

About Reactee:

Reactee is an initiative of TextMarks Inc., an early stage company focused on making text messaging more powerful and more accessible. The company empowers individuals and organizations to "text message enable" their information, their web pages and their physical goods - and to do so in a matter of minutes. The Reactee team has significant experience with the mobile industry, consumer Internet, the apparel industry and the entertainment industry. Our goal is to combine the best of these elements to make shirts that are fun to wear, look good, and bridge the gap between the physical world, mobile communications and the Internet.

About Revel Industries:

Revel Industries is a leading provider of apparel conception, design, production, and fulfillment. From t-shirts to celebrity slippers to restaurant uniforms to couture, Revel Industries offers a full range of fashion products and services serving both retail and wholesale markets, with domestic and overseas production. Revel Industries includes retail lines Headline Shirts, Gytha Mander and REVL.

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