Top Media Trainers to Speak at PR News Webinar

The June 7 Media Training Webinar, "How to Present Your Company and Build Stronger Relationships with the Media", 1:30 - 3:00p.m. (ET), is a 90-minute workshop presented by PR News.

Rockville, MD June 4, 2007 -- PR News' next highly-acclaimed Webinar on the topic of media training will take place June 7. The Webinar is a unique workshop presented by leading trade publication PR News that offers PR and marketing executives hands-on training, in a virtual environment, on how to become a better spokesperson, train key executives to present themselves and their key messages to the media, and learn the secrets to what makes the media tick.

The June 7 Webinar, "How to Present Your Company and Build Stronger Relationships with the Media", is set for 1:30 - 3:00p.m. (ET). "How to Present Your Company and Build Stronger Relationships with the Media", is a 90-minute workshop open to any communications and marketing executive and their teams. Registration information is at http://www.prnewsonline.com/webinars/webinar_june07

Speakers at the Webinar include:

Stephaine Bunker

Spokesperson, United Nations

Raymond L. Buse III

Director, Public Relations

Cincinnati USA Regional Chamber

Ted Birkhahn

Managing Director

Peppercom

Andrew Gilman

President

CommCore Consulting Group

Moderator: Jim Nail

Vice President of Marketing, Cymfony

At this workshop, our expert media trainers and award-winning spokespeople will show you how to:

· Handle sensitive issues during an interview

· Field difficult questions and bridge to positive answers

· Avoid misquotes

· Become a reliable source for reporters

· Develop quotable messages and sound bites

· Gain critical leadership skills

· Appropriately decline to answer certain types of questions, i.e., proprietary, classified information, hypothetical, litigation and competitive questions.

· Media train for various scenarios, i.e., press conferences, Webcasts, on-air, print, etc

Digital Media Training & Measurement:

· Communicate with bloggers

· Understand and manage citizen journalists online

· Conduct interviews via new technology, ie podcasts, videocasts, etc.

· Leveraging online journalists and bloggers to respond to crises online

Measuring Your Messaging:

· Measure how well your messages are resonating with all your key stakeholders

· Track how your messaging is resonating in the blogosphere

· Measure the effectiveness of your messaging and reputation

· Find out the best cost-effective measurement

In addition to access to the program, including the speaker presentations for a year, all attendees receive "The Changing Face of PR," a TNS Media Intelligence/Cymfony white paper that summarizes the forces changing the practice of PR and provides recommendations for actions to take to begin evolving your

The June 7 Webinar on Media Training is presented by the leading industry publication PR News. The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practice in CSR; Guidebook to Best Practices in Measurement and the upcoming Crisis Management and Media Training Guidebooks.

For more information, go to www.prnewsonline.com.

Contact: Amy Jefferies

301.354.1699

www.prnewsonline.com

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