Howard Nestler Warns Executives of Counter-productive Marketing Techniques

Howard Nestler, CEO of Executive Options (www.executiveoptionsinc.com), has warned a group of executives conducting job searches of the counter-productive marketing techniques that can lose them jobs for which they are qualified.

New York, NY (PRWEB) June 27, 2007 -- Howard Nestler, CEO of Executive Options (www.executiveoptionsinc.com), has warned a group of executives conducting job searches of the counter-productive marketing techniques that can lose them jobs for which they are qualified.

"Executives who are selective and engage only the most talented people with whom to work will make the fatal mistake of handling their own campaign when it comes time for them to find a new job," Nestler observes. "More often than not, they default to a generic resume, which makes them look like every other candidate on the market and tends to hide their individuality."

At the lower end of the executive spectrum, this is less troublesome as rank-and-file employees aren't expected to stand out from the crowd. It is when an executive has moved into the zone of management that a corporation is looking for men and women with stellar qualities, none of which can be articulated on a resume.

"When a management level executive relies on a resume to create interest," Nestler warns, "the subliminal message being sent is the he or she is a generic employee; dependable, perhaps, but not exceptional."

Nestler makes the point that conducting a job search is an exercise in psychological warfare. "A candidate can join a long line of people and hope to fill an existing opening, or he or she can commission a campaign that will create interest and demand for their specific combination of skills and, therefore, create an opening that might not have existed otherwise."

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