DirectAvenue, a New Ad Agency Majors in Brand Direct Marketing: Scott Kowalchek Heads up DirectAvenue, Where DR Advertising Meets Brand

DirectAvenue, a new ad agency, marries brand with direct response.

Temecula, California (PRWEB) June 5, 2007 -- Former Senior Media Manager from EURO RSCG DRTV, Scott Kowalchek has founded a new advertising agency based out of Southern California, DirectAvenue. Kowalchek has already recruited other leading industry experts to join DirectAvenue including Toshio Inaba, a seasoned Direct Response (DR) expert with over 18 years of experience; and Shannon Marcus, a veteran media buyer from Davis Elen, a Brand Ad Agency out of Los Angeles. DirectAvenue will specialize in bringing Brand and DR advertising together under one roof. DirectAvenue's team has decades of combined experience and has managed over a billion dollars of spot media placement.

"I am very excited to offer our clients direct and brand marketing under one roof," said Kowalchek. "We believe that middle market brand can now best benefit by fitting into an accountable model for television and radio advertising. We translate efficiency of DR response into lower cost per point and lower cost per thousand."

Stemming from a DR background with a brand focus, DirectAvenue offers a unique hybrid agency and plans to lead in national media buying for middle market brands for both the American and Latino audience.

"We have already experienced tremendous interest in our ability to get our clients national exposure with our direct response model that translates into traditional brand metrics. We don't chase goals we hit them," states Kowalchek.

About DirectAvenue:

DirectAvenue is headquartered in Temecula, California servicing clients nationwide. DirectAvenue is a full service media agency which provides Direct Response (DR) efficiency while concentrating on Brand. With its results driven measurable media, DirectAvenue's team reflects decades of DR and Brand combined experience and plans to be the leading hybrid Brand Direct Advertising Agency.

For more information on DirectAvenue, please contact Shannon Marcus, Director Marketing & Sales: (951)302-4807 or visit www.directavenue.com.

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