Caffe Sanora Launches Video Blogs to Boost Awareness of Healthy Coffee for Healthy Planet

Caffe Sanora's Two New Video Blogs, "Sanora Vida" and "Man in a Van", offer an unprecedented look into the company's healthy coffee organic farm in Honduras and its reality TV like efforts to show people they can enjoy a healthy and great tasting cup of coffee.

Boulder, Colo. (PRWEB) June 5, 2007 - Caffe Sanora, the first natural antioxidant premium organic coffee (http://www.worldpantry.com/cgi-bin/ncommerce3/CategoryDisplay?cgmenbr=897305&cgrfnbr=1005185), announces two new video blogs: "Sanora Vida" and "Man in the Van" at http://www.sanoraexperience.com, a unique coffee industry site that is loaded with video clips, photos and information on Caffe Sanora's healthy coffee (http://www.sanoraexperience.com/) organic farm in Honduras, its roving coffee van, as well as an opportunity to purchase the coffee online.

"Sanora Vida" takes viewers on a tour through an organic coffee farm in Honduras, front and center with local farmers who are growing, harvesting and roasting beans for Caffe Sanora's many fans in the U.S. The Sanora Vida gives a lively overview of Caffe Sanora's Rainforest Alliance-certified farm, a strict standard that underscores the company's commitment to sustainable business practices.

"There are a lot questions about coffee companies' practices when it comes to true organic and sustainable farming," says Loretta Zapp, CEO of Caffe Sanora. "Sanora Vida brings coffee lovers right onto our farms and in front of our people to truly experience what it takes to bring healthy, organic, natural antioxidant coffee to market."

The "Man in the Van" blog takes viewers "a la reality TV" on a spontaneous tour around the U.S., surprising unsuspecting coffee lovers with a cup of good health from Caffe Sanora. The video clips capture the enthusiastic and often amazed reactions of people who realize they can have their beloved Joe and get amazing health benefits too.

SonoraExperience.com also provides a Flickr Photo Stream of photos of the company employees in Honduras, pre-roasted beans, the rainforest landscape, fresh roasted beans, the Caffe Sanora van and smiling unsuspecting recipients of Caffe Sanora.

"We want people to know they can get a great-tasting AND healthy coffee," says Zapp. "Our blogs are a fun, interactive way for us to spread the word about Caffe Sanora, a premium coffee with great health benefits. We love it when our customers give us feedback, and encourage people to email, chat online or even send in Caffe Sanora videos to add to our Man in the Van."

About Caffe Sanora

The parent company of Caffe Sanora is Applied Food Sciences, Inc. (AFS). AFS is dedicated to the natural development of nutrition in food and beverages without sacrificing taste. The executive team members all specialize in the related industries: food, pharma and nutrition.

AFS has teamed with the numerous research institutes including the AMC Cancer Research Center, which works closely with the University of Colorado Cancer Center. Through this alliance AFS developed a patented roasting process called the HealthyRoast Process, the means to make great tasting nutritious coffee. The brand name for the natural antioxidant coffee is Caffe Sanora. A portion of the proceeds of Caffe Sanora supports cancer prevention research.

AFS is dedicated to continuing to develop products similar to Caffe Sanora as a means of helping consumers to achieve a healthy life. AFS also holds numerous other patents in the food and nutrition industries. For more information please visit www.appliedfoods.com or call 1-512-732-8300.

Visit:

Caffe Sanora: http://www.caffesanora.com

Sanora Experience Video Blogs: http://www.sanoraexperience.com

###