MKTG Services Introduces Two New Auto Trade Scores to Help Marketers Identify Potential Auto Buyers for ITA Offers

MKTG Services, a leading provider of highly effective and measurable marketing solutions, has developed an Auto Buyer Index to help marketers identify potential auto buyers. These highly predictive new indices are part of the MKTG Real Insights Risk Assessment products, and are available for selection from MKTG's online Real America Consumer Database.

Newtown, PA (PRWEB) June 7, 2007 -- MKTG Services, a leading provider of highly effective and measurable marketing solutions, has developed two new auto trade scores (http://www.mymailingleads.com/automotive.htm) to help marketers identify potential auto buyers. These highly predictive new indices are part of the MKTG Real Insights Risk Assessment products, and are available for selection from MKTG's online Real America Consumer Database.

These new Real Insights Auto Trade Indices are capable of competing against actual credit data files, but information is aggregated at the Zip+4 level providing solutions for ITA (invitation to apply) offers. The new indices are:

Number of open auto loans - This represents the average number of open auto trades for consumers within a particular geography. Selection options include zip+4 areas with a higher or lower concentration of auto loans.

Number of months of the newest auto trade - This index includes four segments that will help marketers zero in on their target market:

- Consumers with recently opened auto trades

- Consumers who are somewhat likely to be looking for a vehicle

- Consumers who are most likely to be looking for a vehicle

- Consumers who have probably paid off the lease or loan

"These new auto trade indices are very predictive in identifying auto loans and leases nearing paid off status," says Cheryl Jordan, Director of National Accounts at MKTG Services. "They can also be used to identify consumer segments of the population that have just financed or leased a vehicle--great for auto refinance offers. These segments can be combined with the MKTG Risk score ranges to identify prime candidates who are in a specific risk score range and who are considering another vehicle. This new auto trade segment will enable marketers to accurately determine the automotive buying needs of consumers in various geographies."

MKTG Real Insights Auto Trade Indices are part of MKTG's Real Insights Risk Assessment Suite. The data is available for data licensing, as well as for list rental selection on the following Real America files (http://www.mktgleads.com): Real America Consumer Database, Bankruptcies, New Movers and New Credit Card Activations.

About MKTG Services

MKTG Services (http://www.mktgservices.com) helps companies identify new prospects and strengthen customer relationships with effective and measurable marketing solutions. A leader in the direct marketing industry for over 35 years, MKTG provides high-performance, customized direct marketing programs for a wide range of vertical markets. MKTG partners with clients to understand their business objectives from upfront lead generation to backend reporting and analytics. Clients benefit from access to the most comprehensive and accurate marketing information and data services in the industry. MKTG solutions deliver results. MKTG Services is an affiliate of CBCInnovis.

For more information, contact:

Gay Bitter, Vice President of Database Development

Phone: 215-867-4084

Address: 140 Terry Drive, Suite 103, Newtown, PA 18940

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