Get Branded: A New Blog Explodes onto the Blogosphere

On Monday, June 11, BrandingWire, a collaboration of 12 marketing, branding and communications professionals debuted.

Avon, CT (PRWEB) June 11, 2007 -- On Monday, June 11, BrandingWire, a collaboration of 12 marketing, branding and communications professionals will debut. The Wire's purpose is to look at business case studies, analyze them, and then share the best ideas and practices to grow that company's brand.

"There is too much bad branding and marketing going on, hurting businesses and the marketing profession," Lewis Green, says. "I won't go into the reasons why this is happening, but suffice it to say that we have all seen examples of marketing campaigns that don't deliver the goods. With BrandingWire, we hope that by showing and expressing our individual talents, experiences, knowledge and creativity that the dynamics between us will allow BrandingWire to share the best practices as well as the innovative strategies and tactics to solve real branding and marketing challenges."

BrandingWire (http://brandingwire.wordpress.com/) is a collaboration of high-profile branding and marketing professionals, who are banding together to tackle branding and marketing challenges and topics on a regular basis. They will tackle one case study per month, and apply their combined creative energy to showcase how great branding gets done. "We want to share and communicate branding that works," Green added.

Although the first case study is fictional, in future posts the groups will study real companies with real marketing challenges that need to be solved. Here's how BrandingWire works. Each contributor will post their contribution on their individual blogs, with a link to the BrandingWire site, where all 12 articles will be posted, The first post is a case study of a fictional coffee company ready to expand its services.

Here are the members of BrandingWire and their individual blogs:

Ann Handley, Marketing Profs Daily Fix

Becky Carroll, Customers Rock

Derrick Daye, Branding Strategy Insider

Drew McLellan, The Marketing Minute

Gavin Heaton, Servant of Chaos

Kevin Dugan, Strategic Public Relations

Lewis Green, bizsolutionsplus

Martin Jelsema, The Branding Blog

Olivier Blanchard, thebrandbuilder

Patrick Schaber, The Lonely Marketer

Steve Woodruff, StickyFigure blog

Valeria Maltoni, Conversation Agent

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