PeakUK Launches Into North American Kayaking Scene

Europe's foremost paddlesports manufacturer has crossed the pond and will enter the North American retail market this summer.

Salt Lake City, UT (PRWEB) June 13, 2007 -- Europe's foremost paddlesports manufacturer has crossed the pond and will enter the North American retail market this fall. PeakUK has more than 15 years of experience engineering cutting-edge kayaking gear. Their entry will provide boaters in the US and Canada new choices in drytops, PFD's and rash guards, designed with thoughtful attention to paddlers' specific needs.

"We hope to bring our unique brand to this continent's kayaking scene, maintaining our core philosophy from Europe--simplicity and practicality in design without forfeiting quality or performance." says PeakUK's US owner, Ken Driscoll.

Highlights from PeakUK's function-driven product line include a combination top with removable titanium-lined neoprene sleeves for unpredictable weather conditions and lightweight drytops that stand up to their bulkier counterparts. Taking a cue from motocross, PeakUK has plans for an upcoming creek top that includes removable armor, which would make it an industry first.

With a reputation built on innovation, Nottingham-based PeakUK has already gained a position as a world leader in the industry, with a fan base that stretches across Europe and covers Australia and New Zealand. Historically, the company has been a pioneer of various product testing methods and of the drydeck, a combination sprayskirt/drytop.

"The gear has small details in both the look and the performance that differentiate it from the gear you find here in the States." says PeakUK team paddler Shane Groves. "It's simple, sharp and really practical."

Gear is currently available at factory-direct prices for a limited time from their website, PeakUK US & Canada Online Factory Store (http://www.peakukus.com)

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