Latin3 Names New President

Christopher Hermes has been promoted to President of Latin3.

Hollywood, Florida (PRWEB) June 14, 2007 -- Matias Perel, Chairman and CEO of Latin3, the premier provider of Exponential Marketing services in Latin America and the U.S. Hispanic market announced today that Christopher Hermes was named President of the company, and will therefore be managing the operations of the agency based in the Buenos Aires office effective immediately.

Mr. Hermes formerly held the position of Vice President of Marketing Strategy & Services for Latin3, where he elevated Latin3's capacity to deliver world-class, fully integrated marketing solutions across disciplines and clients.

Matias Perel, CEO and Chairman of Latin3, said: "Chris is a experienced executive with more than just an impressive resume. He is a progressive marketer who consistently focuses on achieving measurable and successful results. This has led to continuous incremental gains in ROI for Latin3's clients. Chris is a thinker and a natural leader, every quality Latin3 needs from a President. His promotion to President will lead us to the execution of my vision as industry leaders in the Americas."

Latin3's original mission more than seven years ago was to provide clients with digital marketing best practices and a deep understanding of the US Hispanic and Latin American markets. Mr. Hermes appointment as president is a validation of a mission that has been fulfilled.

"I am extremely excited and honored to have been given the opportunity to lead such a talented and passionate team. With them at my side, I am confident that we will maintain our position at the forefront of the industry through exceptional creative work, constant innovation and consistent results for our clients. Latin3 has grown exponentially and our commitment to provide unique solutions for our client's success is more important every day. I share with this team and our clients a vision of hard work and dedication, team spirit and progress, and we face together the challenge of building the most intelligent and creative agency of the Americas", said Mr. Hermes.

Prior to Latin3, Mr. Hermes was formerly a Vice President in Marketing Strategy & Services at Modem Media. Mr. Hermes also held the position of General Director of Contactos Inc., based in Mexico City, and held a position with IBM Global Services in Belfast, Northern Ireland as a Marketing Consultant.

Mr. Hermes holds a Master of Business Administration (MBA) degree from Northeastern University.

About Latin3

Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets. For more than five years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards including the Hispanic Creative Advertising Awards, W3 Awards, El Ojo de Iberoamerica, Diente, Latino Marketing Awards, the Reggies, the iNovas, the WebAwards and FIAP. For more information, visit the company's web site at www.latin3.com.

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