Howard Nestler Unveils Blueprint for Strategic Job Search

Howard Nestler, CEO of Executive Options, has unveiled his blueprint for strategic job search campaigns to be conducted by executives at management level.

New York, NY (PRWEB) June 15, 2007 -- Howard Nestler, CEO of Executive Options, has unveiled his blueprint for strategic job search campaigns to be conducted by executives at management level.

"Executives who are seeking positions at management level have special problems to confront that are not present for lower-level employees looking for work," says Nestler. "The higher on the ladder an executive climbs, the more difficult is the task of standing out from the crowd and attracting the kind of offers that reflect their capabilities."

Nestler's blueprint, revealed today, calls for the personal branding of an executive in order to highlight and disseminate the special combination of skills and abilities that characterize him or her. The next step is to create brand awareness among the companies likely to place a high value on the qualities of the executive's brand.

"At this level, a man or woman should think of themselves as a product aimed at a specific market," instructs Nestler. "There is too much at stake to rely on old-fashioned methods that can result in job searches lasting months and even years."

Nestler advocates a pre-emptive approach based on the understanding that industry conditions have changed and top-level jobs are at a premium. "You see a parallel in sports," Nestler says. "Some teams take what the opponent offers; others take what they want."

Gone are the days when a man or woman can mail out a resume and expect offers to surge forth. He points out that mergers, down-sizing and outsourcing have had an effect on the job market.

Nestler advises an approach that ensures, rather than hopes for, a successful result.

###