Ypulse and Modern Media Launch Ypulse Tween Mashup at DigitalLife

Ypulse.com, the leading independent blog for youth, teen and tween media and marketing professionals, in partnership with conference producer Modern Media, today announced that it will produce the Ypulse Tween Mashup, designed to help media and marketing professionals reach tweens using technology in a multi-platform world.

New York, NY (PRWEB) July 12, 2007 -- Ypulse.com, the leading independent blog for youth, teen and tween media and marketing professionals, in partnership with conference producer Modern Media, today announced that it will produce the Ypulse Tween Mashup (www.mashup.ypulse.com), designed to help media and marketing professionals reach tweens using technology in a multi-platform world.

The September 28, 2007 business-to-business conference, presented at and in cooperation with the consumer electronics show, DigitalLife, will include a mix of case study presentations, panels and keynotes from top executives from the biggest and most exciting companies which market to and interact with young people between the ages of 8 and 13. The conference ends with a live performance from an up-and-coming tween star.

"The tween tech space is exploding right now, creating exciting new opportunities for media and marketers as well as increasing the need for a discussion around media literacy and parental involvement," said Anastasia Goodstein, Ypulse founder, editor and co-producer of the Ypulse Tween Mashup. "DigitalLife is the perfect showcase for this event since we can walk out to the floor and see some of the latest technology being marketed to tweens and their parents."

Ypulse Tween Mashup sessions will feature thought leaders from tween entertainment, Web, wireless and other tween brands - as well as non-profits that interact with pre-teenagers.

At the Ypulse Tween Mashup attendees will learn:

- How totally wired (and wireless!) today's tween really is

- Tween likes and dislikes when it comes to technology

- How to reach tweens using a combination of platforms (case studies)

- How to engage tweens' parents and market online -- but responsibly -- to kids 14 and under

- How non-profit organizations leverage technologies to create educational experiences for tweens

The Ypulse Tween Mashup is a business-to-business pre-conference that precedes the formal opening of DigitalLife, the consumer technology, gaming and entertainment exposition, at the Javits Center in New York City. The Ypulse Tween Mashup is produced by Modern Media.

About Ypulse

Ypulse (http://ypulse.com) is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. It provides news, commentary and resources about commercial teen media for teens (teen magazines, websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, instant messaging, SMS), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and civic youth media (highlighting organizations' efforts at promoting youth voices in media). Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein just completed a book about teens and technology called Totally Wired: What Teens And Tweens Are Really Doing Online, published by St. Martin's Press in March of 2007.

About Modern Media

Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

About DigitalLife

DigitalLife is a four-day consumer event dedicated to educating consumers on what the digital lifestyle means in every aspect of life -- at work, home and play. The event showcases the latest in consumer electronics, video games, and other digital entertainment. DigitalLife will be held September 27-30, 2007 at the Jacob Javits Center in New York City.

www.mashup.ypulse.com

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