CRMToday.com Survey Reveals Contact Tracking Management Key to CRM Strategy

CRMToday.com recently conducted a survey revealing that a significant number of visitors are looking for contact tracking and management functionality in their CRM. Finding a CRM application that meets expectations can be challenging, and CRMToday.com is a leading online resource that provides up-to-date industry information on customer relationship management.

(PRWEB) June 18, 2007 -- CRMToday.com, a top business-to-business online resource, recently found that 22 percent of visitors to the site are looking for contact tracking and management in their CRM applications. In 2001 Stamford consulting firm Gartner reported that 55 percent of CRM projects failed to meet corporate expectations.

CRM applications have evolved constantly over the past ten years, showing tremendous improvements in functionality, but Bob Thompson, founder of CRMguru.com, says that even today about one-third of customer relationship management projects "miss the mark." The fact that 22 percent of respondents to CRMToday.com's survey are looking for contact tracking and management reveals the importance CRM strategy has on the bottom line, as sales and marketing strategies can quickly fail due to poor data management and contact tracking (http://www.crmtoday.com).

In another CRMToday.com survey, 43 percent of respondents indicated that the greatest hurdle to CRM implementation is lack of top management support, revealing the importance of cultural adoption as well. In an article for Business Week last year, writer Rachael King stressed that a CRM application is primarily used to automate processes. The success or failure of a CRM strategy is therefore "only as good as the procedures you've already established." Equally important, writes King, is "whether a company has clear goals for the implementation from the get-go."

The importance of a CRM application is growing every year as businesses, small and large alike, struggle to achieve and maintain a competitive edge in their industry. A successful CRM strategy can make all the difference in the results achieved by a sales force by weeding out the successful marketing campaigns from the bad. CRMToday.com provides visitors to the site with timely news and industry information, as well as survey results and a directory of leading CRM applications. For more information please visit http://www.CRMToday.com.

CRMToday.com provides business information, resources and interactive tools that help companies improve their customer relationship management. Expert advice from industry professionals, company profiles and other features make it easy for businesses to learn more about how customer relationships can shape a company's consumer loyalty.

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