LeadPoint Adds Payday Loans to World's Largest Online Leads Exchange

Lead Buyers and Sellers Can Now Leverage the $30B Payday Loan Market Using LeadPoint's Innovative Auction-Style Marketplace

Los Angeles (PRWEB) June 19, 2007 -- LeadPoint, the world's largest online leads exchange, today introduced the world's first payday loan (http://www.leadpoint.com/buy_leads/consumer_credit_services_leads/b_paydayloansleads.html) lead trading marketplace. Adding to LeadPoint's twelve other online and voice lead trading categories, the new payday loan lead marketplace allows cash advance lenders to purchase individual leads with the exact criteria and pricing that they choose. Employing filters like income source, pay cycle and bank account type, payday loan and cash advance lenders can use LeadPoint to target the "sweet spot" of their customer outreach efforts, generating more cost effective new business from their marketing spend.

LeadPoint, which counts almost all of the top mortgage lenders in the country as customers, has developed a unique trading platform that allows lead buyers and sellers to communicate directly with each other to broker deals, eliminating the extra time and cost associated with a middle-man. This added efficiency allows mortgage, auto loan and now payday lenders to more effectively manage their customer acquisition process and thus increase their ROI and revenues.

"The highly efficient LeadPoint platform brings together a worldwide network of payday loan lead buyers and sellers in an auction-style marketplace, enabling better prices for buyers and better payouts for sellers," said Marc Diana, CEO of LeadPoint. "Offering unmatched lead quality and the most comprehensive set of filters in the payday and cash advance industry, LeadPoint turbo-charges any lending business."

LeadPoint currently operates in numerous verticals including consumer lending (http://leadpoint.com/buy_leads/directory.html), consumer credit and business services. With more than 2 million leads traded to date, LeadPoint has revolutionized the multi-billion dollar lead generation industry through its dynamic trading platform, bringing a pay-for-performance model to what has been historically an inefficient fixed price market.

About LeadPoint    

Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles, CA. For more information, please visit LeadPoint at www.leadpoint.com and www.leadpoint.co.uk. For Payday Sales Information, please contact Chris Smith at 310 209 8680

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