Down and Feather Pioneer Unveils New Freshness Assured™ Logo

Luxury down bedding manufacturer United Feather & Down is reiterating their committment to quality by unveiling their new Freshness Assured(tm) logo.

Des Plaines, IL (PRWEB) June 21, 2007 -- After its introduction more than a decade ago, United Feather & Down is proud to introduce a new look for the company's Freshness Assured™ Anti-Allergen Cleaning Process. The new logo, featuring shades of green and yellow melded together on a white background, is intended to better reflect the state-of-the-art, hypoallergenic cleaning process that the company is known for.

The new logo, which will be featured on all of United Feather & Down's down product packaging, is the company's guarantee that the natural fill contained in their down bedding has been put through their proprietary 15-step Freshness Assured cleaning process, making it the cleanest, freshest, and purest down available anywhere.

"Our company prides itself on providing the highest quality, most hypoallergenic down fill on the market today, and the Freshness Assured logo is a guarantee that the product you're receiving is just that," said Bob Hickman, Senior Vice President, Sales and Marketing for United Feather & Down. "By reintroducing our logo, we're reiterating our commitment to our customers and the marketplace that each of our down products features United Feather & Down's uncompromising quality and freshness."

The Communication Behind the Logo

The icon in the logo more accurately expresses how the technology is used in the Freshness Assured process. The revitalized mark continues to use green and yellow as its main colors, inheriting an established brand asset strongly associated with the original Freshness Assured logo.

The United Feather & Down Freshness Assured™ Process

More than 200 years of experience ensures that the Freshness Assured process is setting the industry standard for quality and cleanliness. Premium quality feathers and down are first selected from the finest regions throughout the world, then carefully graded and sorted. To ensure that the down and feathers are meticulously clean, truly hypoallergenic and free of dust and odor, they are put through multiple washing and rinsing cycles (using fragrance free and dye-free cleaning agents), then carefully dried, cooled and ozonated to eliminate any remaining impurities. Laboratory testing occurs throughout the entire process, from the time down and feathers are harvested to the point it becomes part of a finished good. This results in the cleanest, freshest down products possible.

The Freshness Assured process has always been an environmentally friendly procedure - from beginning to the end - as the water used is thoroughly filtered before re-entering the city system.

Many think down in itself is allergenic, but that's not the case if down is cleaned properly. If down is not cleaned properly, contaminants like dirt and dust can lead to allergenic reactions - which is why the Freshness Assured™ guarantee is so important.

About United Feather & Down

Founded in 1797, United Feather & Down is a premier manufacturer and marketer of luxury bedding found in leading retailers and the finest hotels. United Feather & Down's time-honored reputation for quality, comfort and innovation is evident in each of its products, which feature the latest fills, fabrics, smart designs and its signature Freshness Assured anti-allergen cleaning process. For more information, log on to www.ufandd.com or call 847-296-6500.

NOTE: A high-resolution image of the United Feather & Down Freshness Assured™ logo is available upon request.

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