Kinaxis Executive Discusses the Need for Response Management and RapidResponse 9 on Better Process Podcast

Innovations in latest release drive improved responsiveness, collaboration and risk management for increasingly stressed global supply chains.

Ottawa, Canada (PRWEB) June 27, 2007 -- Kinaxis™ Inc., the global leader in Response Management (http://www.kinaxis.com/solutions/index.cfm) solutions that provide visibility and coordinated response to change for manufacturing and fulfillment organizations, today announced that Randy Littleson, vice president of marketing, recently recorded an interview with Better Process Podcast to discuss the growing need for Response Management and RapidResponse 9, the next generation of its market leading Response Management solution.

Ken Rayment, host of Better Process Podcast (http://www.betterprocess.com/), a daily manufacturing news show, interviewed Littleson to discuss the market forces driving Response Management and the company's latest software release. In the approximate 10-minute podcast, Rayment speaks with Littleson about the complexities brought on by increasing demand volatility, shortening product lifecycles and globally distributed and outsourced supply chains.

According to Littleson, "RapidResponse is all about helping companies respond to ever-present change that is threatening to undermine their business if left unattended or poorly managed." He went on to explain the key innovations in version 9:

•Compress time to resolution through proactive event monitoring and alerting

•Respond faster and more accurately by quickly engaging the right people

•Reduce supply chain risk by monitoring and avoiding inventory liability

Response Management gives manufacturers a unique advantage in dealing with today's realities by empowering front-line staff with the visibility and tools they need to respond quickly and accurately to unexpected changes.

Listen to this interview (http://www.podcasternews.com/programs/87/better-process-podcast/4184/)

About Kinaxis

Kinaxis delivers an on-demand Response Management (http://www.kinaxis.com/solutions/index.cfm) service for visibility and coordination to drive rapid response to constant change across global supply and fulfillment networks, resulting in breakthroughs in customer service and operating performance. Kinaxis RapidResponse combines multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line manufacturing and fulfillment teams to take quick and effective action when faced with constant changes in demand, supply and product. Global leaders such as Casio, Honeywell, Jabil, Raytheon, Solectron and Benchmark Electronics use Kinaxis RapidResponse to empower their supply networks with superior responsiveness and gain competitive advantage. For more information, visit the Kinaxis web site at www.kinaxis.com (http://www.kinaxis.com) or the company's blog at blog.kinaxis.com (http://blog.kinaxis.com/).

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