Customer Retention Management Tips Discussed in New White Paper on VendorGuru.com

VendorGuru.com, a top online resource for information on telephony and CRM solutions, recently released a white paper discussing the importance of customer retention management and how a CRM application can help maximize sales efforts. Maintaining a competitive edge in today's market can prove highly challenging, and CRM solutions are designed to maximize customer retention through automated process management.

(PRWeb) June 25, 2007 -- The cost of acquiring new customers is many times higher than keeping existing customers, yet many companies focus solely on acquisition. VendorGuru.com, a one-stop telephony and CRM resource for professionals, delves into the challenges of customer retention management in a recent white paper entitled, "Tips for Cost-Effective Customer Retention Management" (http://www.vendorguru.com).

In the white paper, writer Gina Pogol discusses the balancing act required to successfully manage both retention of profitable customers and the acquisition of new customers with similar qualities. A good CRM application can help automate and streamline mission critical business processes, and VendorGuru.com provides ongoing professional tips for identifying the right CRM. Advice on creating needs-assess teams to identify key workflows, ideal customer profiles and the cost of customer acquisition and retention can be found on VendorGuru.com.

Customer retention management has long been a focus of the retail segment and a recent survey revealed that among the multi-channel retailers polled that did not have an existing customer loyalty program, an astounding 43 percent planned to introduce one within the year. Keeping good customers is highly profitable, but hinges on meeting or exceeding the level of service today's customers demand.

Says Tara Moynihan, spokesperson for VendorGuru.com, "In our experience, the majority of most business growth comes from existing customers. This means that the customer experience cannot be ignored." The new white paper on VendorGuru.com discusses CRM features such as telephony integration and provides tips on identifying key metrics and workflow in order to maximize the investment in a CRM solution (http://www.vendorguru.com).

VendorGuru.com has done exhaustive research to identify the most respected and cutting-edge companies in CRM and telephony. This one-stop approach saves business professionals valuable time and money finding the business solutions they need.

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