Franchise Buyer Guide Offers Entrepreneurs Genuine Consultation

Unique approach helps entrepreneurs save time and money when buying a franchise by matching them with the best franchise advisor available.

(PRWeb) June 25, 2007-- Franchise Buyers Guide, one of the new websites managed by Mercury Road, an Internet-based franchising consulting company, is distinguishing itself from the competition by offering franchise and business opportunity seekers an old-fashioned consultation when buying a franchise.

Faced with a myriad of opportunities and companies competing for the attention of the average opportunity seeker, most companies have the mindset of generating as many leads as they can, and then selling those leads nine or ten times. So an unsuspecting opportunity seeker fills out an online form, and gets overwhelmed by the volume of telephone calls from franchise salesmen.

Rather than using their websites to generate a high volume of leads for resale, Franchise Buyer Guide and Mercury Road emphasize quality, service, and responsiveness--and have built a network of like-minded franchise advisors around the country, as well as a technology platform that matches the franchise or business opportunity seeker with the best possible franchise advisor based on the type of franchise, geography, timeframe, and the opportunity seeker's financial resources.

"When buying a franchise, people just want a resource they can trust," says Natalie Nutter, Managing Partner of Mercury Road--"there are so many opportunities, and everyone's situation is unique. The people who come to our sites don't want to be put on a list, and marketed to..., they want to speak with someone who can help them. The combination of finances, talents, and past experience play a huge factor in guiding and consulting with our clients to present the best options available to them."

Franchise Buyer Guide

http://www.franchisebuyerguide.com/

Mercury Road

http://www.mercuryroad.com

Site optimization and optimized press release by

Les Proctor Direct

http://www.itsjustdm.com

###