Swim Professor to Donate All Proceeds from His New Children's Book & DVD to Fight Against Childhood Drowning

To prevent childhood drownings, The Swim Professor has written a new children's book and DVD that will help children and parents understand appropriate behavior in and around the water. 100% of the proceeds will be donated to the Swim for Life Foundation and the Safer 3, the new standard in drowning prevention.

(PRWEB) June 27, 2007 -- To prevent childhood drownings (www.swimlessonsuniversity.com), The Swim Professor has written a new children's book and DVD that will help children and parents understand appropriate behavior in and around the water. 100% of the proceeds will be donated to the Swim for Life Foundation and the Safer 3, the new standard in drowning prevention.

Why? Because there are hundreds of children dying every year. Because thousands of children are hospitalized every day. Because many of those that are hospitalized suffer from permanent brain damage and permanent loss of basic functioning.

Because more must be done in terms of awareness, education, and application, says Jim Reiser, better known as "The Swim Professor."

"For far too many parents, it's just one of those things that won't ever happen to them. But it does and far too often. It's the unimaginable tragedy. It's the nightmare come true. And the worst part about it is---childhood drownings are nearly always preventable."

According to the National Drowning Prevention Alliance President-Elect Johnny Johnson, "Jim Reiser is a strong voice for the Safer 3 Drowning Prevention message and he is to be praised for his effort to bring the message not only to his swim school students but now through this book and video to the whole country."

Reiser, president and founder of Swim Lessons University, says drowning is the leading cause of accidental death in children ages 5 and under, and the 2nd leading cause of accidental death among children ages 6 to 14.

The only way this statistic will change is if we do something about it. I think parents and children sometimes suffer from information overload when it comes to water safety. Just look at any pool rules sign. The goal in our children's book & DVD is to focus on what's most important in terms of drowning prevention in a direct, but child-friendly approach.

Reiser's new children's book and DVD will not only help your child understand appropriate behavior in and around the pool---but 100% of the proceeds will be donated to the Swim for Life Foundation and the Safer 3, the new standard in drowning prevention.

For a free Safer 3 brochure and children's activity sheet, go to www.swimlessonsuniversity.com or call 1-866-498-SWIM (7946). You can also purchase the book or video for just $9.00. Free video samples of the DVD and how Reiser recommends you use the book are also available on the Swim Lessons University website as well as many other great resources for parents.

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