Backcountry.com Expands Affiliate Marketing Reach with AvantLink Program

Leading outdoor gear (http://www.backcountry.com) and apparel retailer Backcountry.com teams up with AvantLink to provide an advanced Affiliate network (http://www.avantlink.com) and marketing solution for Affiliates. This partnership offers savvy online marketers a cutting edge API, embedded Affiliate RSS feeds, industry leading datafeeds and more.

Park City, UT (PRWEB) June 27, 2007 -- Avantlink recently announced the addition of all the Backcountry.com Affiliate programs to their technology focused and Affiliate-centric network. Backcountry.com has been a respected online retailer for over a decade, focusing on the core outdoor adventurer and enthusiast who seeks the best gear the industry has to offer. In addition to the award winning Affiliate program for Backcountry.com, AvantLink has also integrated programs for BackcountryOutlet.com (closeout outdoor gear), DogFunk.com (snowboard gear) and Tramdock.com (ski gear). This is a tremendous opportunity for Affiliates with outdoor-oriented content or related traffic.

Benefits to Affiliates promoting the Backcountry.com programs include:

* Affiliates earn up to 12% on referred sales

* Opportunity to promote top outdoor brands

* Affiliate referred phone orders are tracked

* Average transaction size of $125

* Advanced marketing tools free for Affiliates

* 120 day Affiliate cookie duration

* Dedicated program management & support

* Free shipping on all orders over $50

There are many additional benefits to Affiliates who promote the Backcountry.com programs in AvantLink, but primarily by having a dedicated support mechanism in place from both the merchant and network, Affiliates get what they need to succeed. "We're proud to offer our Affiliates the advanced solutions AvantLink has in place for dynamic, accurate and up-to-date product-level promotion of our world-class gear," says Brian Boyd from Backcountry.com. "Our Affiliates are responding very well to the new technology at their disposal for building relevant and compelling deep linking campaigns," he adds.

This collaborative effort brings together leaders in their respective industries. Backcountry.com pioneered Affiliate marketing in the Outdoor & Recreation category and AvantLink is leading the charge with next generation solutions for promotion and effective Affiliate campaign management. "Backcountry has an amazing reputation in the world of Affiliate marketing," says AvantLink CEO Scott Kalbach. "They've been dedicated for a long time to building sustainable relationships and getting Affiliates what they need for productive and profitable partnerships," Kalbach adds. "We're happy to work closely with Backcountry.com and their top Affiliates to build even more value through the channel."

About AvantLink (http://www.avantlink.com)

AvantLink was founded in 2005 on the ideas of innovation, quality and service. They offer industry leading datafeeds and advanced Affiliate tools like RSS feeds, an Affiliate API, coupon feeds, product displays, and ad syndication options. For more information please visit AvantLink.com.

About Backcountry.com (http://www.backcountry.com)

Backcountry.com was founded in 1996 with a $2,000 investment and the company reached profitability in its first full calendar year, 1997. They are a pure online retailer focused on outdoor gear for the serious recreational athlete. For more information please visit Backcountry.com.

###