Howard Nestler Reveals Drawback of Regional Marketing for Executives

Howard Nestler, CEO of Executive Options, has revealed the drawback of regional marketing for executives at a luncheon given yesterday in his honor.

New York, NY (PRWEB) June 28, 2007 -- Howard Nestler, CEO of Executive Options, has revealed the drawback of regional marketing for executives at a luncheon given yesterday in his honor.

"It is easy to see why an executive looking for a new job and who does not want to relocate would look to a local firm to accomplish the task," says Nestler. "It is natural to think that a firm in Seattle would best know what is going on there. In making such an assumption, a job candidate has excluded himself or herself from some very interesting possibilities in that town."

Nestler tells of a client who wanted to find another job in his own town: "He was somewhat baffled by the fact that I marketed him internationally, as well." Until, that is, the man was offered the CEO position by a German company who was establishing a subsidiary in the U.S. "They agreed to locate the company in the man's home town as an accommodation. He never would have gotten the position through a local firm," said Nestler.

Nestler developed the concept of High Definition marketing for qualified executives with high expectations and specific imperatives with regard to their job search. "The people I deal with cannot afford to settle for a generic job and are looking for an engagement that is as challenging as it is rewarding," he says.

Nestler says that in addition to localizing a job search campaign, executives fall into the trap of discontinuing their marketing once a position is acquired. "That would be like Ford halting its marketing because a dealer ordered a fleet of sedans," Nestler told the group. "Constant visibility creates constant demand and a competing marketplace for the executive's services."

Nestler made the point that, "Visibility enhances an executive's value."

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