Chris Anderson to Keynote at ad:tech Chicago

Wired Magazine's editor-in-chief and "Long Tail" author defines the emergence of modern marketing.

San Francisco, CA (PRWEB) July 2, 2007 -- ad:tech Expositions, LLC (www.ad-tech.com), the leading organizer of conferences and exhibitions for the global marketing community, today announced that Chris Anderson, author of The New York Times Bestselling Book, "The Long Tail: Why the Future of Business is Selling Less of More," will address a record audience at ad:tech Chicago, July 31 - August 1, 2007. Editor-in-Chief for Wired Magazine and former U.S. Correspondent of Technology for The Economist, Anderson will share his insights about the future of media, marketing and technology in the digital age.

"Digital media and technologies are transforming so many business models in so many ways that it's sometimes difficult to know which changes require our attention," said Drew Ianni, ad:tech's Chair. "Chris' valuable experience and unique perspective lends much needed context to a noisy and often confusing marketing landscape."

This year's show in Chicago takes a proactive look at how decentralized and self-organizing social networks are both challenging and enhancing business opportunities, and corporate performance for today's brands. While "power laws" such as the 80/20 rule are still alive and well, mass digitization is continuing to remove friction from the formerly "controlled" areas of communications, marketing and distribution. The economics of abundance, in concert with an increasingly demand-side (versus supply-side) economic eco-system, are putting power laws like the "Long Tail" in an even brighter light. Understanding which industries are most influenced by these changes is the question at hand for ad:tech attendees in July.

For public information, please visit www.ad-tech.com.

About ad:tech: ad:tech Expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Miami, Chicago, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California; For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition of publishing company, dmg world media produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

Media Contact:

Warren Pickett, ad:tech

970.419.8207

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