L'Occitane en Provence Selects Range for Search Marketing Services

Leading natural beauty, skincare and fragrance provider joins Range client roster to more effectively acquire customers and brand online.

Fort Worth, Tex. (PRWEB) June 28, 2007 -- Range Online Media, a leading search marketing agency specializing in the integration of paid search marketing, search engine optimization and online media strategy, has recently become the search marketing agency (http://www.RangeOnlineMedia.com) of record for L'Occitane en Provence. The France-based luxury beauty, skincare and fragrance retailer launched its new, Range-led paid search campaign in April.

L'Occitane en Provence, well-known for its luxury skin and body care lines, selected Range to launch its U.S. domestic paid search campaign after a complete evaluation of the leading online marketing agencies in February. Range's proven success in driving traffic and increasing revenue for existing luxury clients was cited as a primary reason for selecting the agency for search marketing services.

"Range's client roster in the luxury retail category is impressive. We are excited about the relationship and are eager to implement the new client acquisition and branding strategies through search with the Range team," said Damien Balaÿ, L'Occitane's Director of E-Commerce.

The upcoming marketing effort will focus on L'Occitane en Provence's unique brand of luxury products that range from personal skin and body care to fragrances as well as the company's organic and environmentally-friendly origins. In addition to the business on the usa.loccitane.com website, L'Occitane operates 700 stores in more than 60 countries. All products are manufactured in the time-honored traditional way using fine natural ingredients, primarily from Provence. L'Occitane's products and stores reflect the company's core values of authenticity, simplicity, sensory pleasure and respect for people and the planet.

"Through our experience and successes with luxury brands such as Burberry, Neiman Marcus and Cole Haan, we've developed a thorough understanding of the L'Occitane en Provence target market," said Misty Locke, co-founder and president of Range Online Media. "We look forward to getting to know the L'Occitane customer more intimately and leveraging our expertise in the luxury retail category in order to ensure the success of L'Occitane's online marketing efforts."

ABOUT RANGE

Range, founded in 2001, is a leading search and interactive marketing agency (http://www.RangeOnlineMedia.com) that delivers high-yield results for Fortune 500 clients through comprehensive, online marketing services, including pay for placement, natural search optimization, online media placement, strategic planning, performance optimization and more.

Range created and employs the Strategic Results System (SRS), a suite of technologies that our account teams utilize to constantly optimize results and exceed client goals. Range has received OMMA and Adrian awards, was named Supplier of the Year by a Fortune 500 company and has generated more than $1 billion in online revenue through search.

We currently offer strategic leadership and campaign management services to companies including L'Occitane en Provence, Nike, American Greetings, CompUSA, Hermès of Paris, Pier 1, The Sundance Channel, Toshiba, Wyndham Hotels & Resorts and many other smart clients. Range is headquartered in Texas and has offices in New York and California. Please visit our website at www.RangeOnlineMedia.com.

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