A New Moovement Takes Hold in America

A&W® Restaurants calls for Americans to take a stand and support 100% U.S. beef this Fourth of July season.

New York, NY (PRWEB) June 29, 2007 -- There's a new Moovement in America - and it's happening right now as Americans get ready to celebrate the country's July 4th holiday.

Called "Moove to American," (http://moovetoamerican.org) A&W® Restaurants, Inc. is campaigning for Americans to celebrate and show support for U.S. Beef.

The campaign launches today and is being led by 35 cows that will travel by barge across the New York Harbor to visit the quintessential symbol of America - The Statute of Liberty. The campaign is organized by A&W®. A&W® All American Food® is known for its signature burger, the Papa Burger® (http://www.awrestaurants.com/coupon/default.htm), along with its great tasting A&W Root Beer® floats.

"We're all American and proud of it," said Tim Matis, Director of Marketing for A&W Restaurants, Inc. "We're giving Americans a chance to celebrate July 4th, speak up and support products of the U.S.A and the great tasting 100 percent U.S. beef we serve in our restaurants everyday, " he said.

Join the Moovement - Sign Online Petition

A campaign web site - MooveToAmerican.org (http://www.moovetoamerican.org) - has been established with a special petition Americans can sign to show their support of 100 percent U.S. beef. The petition will be online for signing from June 28 through July 31. A&W will deliver the petition to the National Cattlemen's Beef Association as a show of support for U.S. beef.

Chance to Create Original A&W® Burger

As part of the campaign, A&W is asking Americans to submit why they want the opportunity to create their own A&W burger at MooveToAmerican.org. A&W will review the submissions and select the winning entry based on creativity and passion. The winner will travel to A&W headquarters to work with the food innovation team to create their own original A&W burger for a chance to be served in A&W Restaurants; as well as a year supply of A&W's Papa Burger® made with 100 percent U.S. beef.

Why "Moove to American"

"Products of the U.S.A are a badge of honor," Matis said. "Especially this time of year, we encourage Americans to celebrate our country's 4th of July holiday and move to 100 percent U.S. beef."

About A&W®

The A&W® brand was founded in 1919, and A&W® All American Food® (http://www.awrestaurants.com/) is famous for serving a signature frosty mug root beer float and All American pure-beef hamburgers and hot dogs. There approximately 400 A&W® All American Food® restaurants in the U.S., over 240 outlets outside the U.S. in 10 countries, and 640 additional points of distribution at Yum! Brands multibrand restaurants. A&W Restaurants, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM), Louisville, Ky.

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