Golden Star Lounge "Tour De Riviera" Set To Send Players On An Exciting Journey

Consolidated Golden Star Lounge launches new brand with a month long promotion.

(PRWEB) July 9, 2007 -- The Golden Riviera Group has been around for almost a decade, and has solidly secured its place as one of the best in the ever changing online casino industry. The group owns some of the most prestigious casinos in the online environment, namely: Golden Riviera Casino, RiverNile Casino, Miami Paradise Casino, Slots Royale Casino, Casino France Net as well as the sophisticated Golden Riviera Poker.

Recently, there has been a need for the group to consolidate themselves into one, more recognizable brand. Already a firm believer in innovative entertainment, the group now sought to distinguish themselves more assertively in the marketplace, while at the same time putting some distance between their collective name, and that of the Golden Riviera Casino. The idea was to separate the two identities so that both casino and group could flourish in their own right. The result was a name change from the Golden Riviera Group to The Golden Star Lounge -- a brand new website that hosts all promotions and bonuses, as well as information on the various brands within the Golden Star Lounge.

With the Tour de France just around the bend, the Golden Star Lounge saw great opportunity to launch their new, refreshed brand to online casino players all over the world. The casino group - previously known as the "Golden Riviera Group" -- has cleverly found a way to announce their rebirth as "Golden Star Lounge" by emulating the world's greatest cycling journey. And what better way to establish the promise of a unique playing experience for online gamblers, than to link the promotion to such a memorable race?

For the month of July, Golden Star Lounge will be taking participants on a stage-by-stage trip, with the opportunity to win fabulous bonuses and exciting prizes. This tour will be called the Tour de Riviera, and will launch on the 7th of July, on the same date as the actual Tour de France. A calendar of the tour will be provided on the casino group's website for those who want to take part, and will mirror the actual cycle tour, with a variety of prizes to be won all along the way. Players will have to partake in at least 1 (one) promotion a week to be eligible for the mystery prize at the end of the tour.

Much like le Tour de France, the Tour de Riviera route is an expedition that must be followed from one location to the next, but instead of picturesque landscapes, the player can expect to enjoy opportunities to win big money while en route to the final destination -- the end of the game. Each day will have its own promotion that online players will be able to participate in and also win prizes.

Players who want to explore the Tour de Riviera can visit Golden Star Lounge or any of its casinos to find out more.

Golden Riviera Group, now known at Golden Star Lounge, has been around for a substantial amount of time and has solidly secured a place in the ever changing online industry. The group owns some of the most prestigious casinos in the online environment. The casino group also hosts an affiliate program, Golden Star Network, which provides great business opportunities for webmasters with little or no investment with great returns.

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