Is Your Face in Danger? Troublesome Additive, Bismuth Oxychloride... Did You Read the Additives Before You Put It on Your Face?

Many companies are infatuated with bismuth oxychloride because it is easily accessible and an inexpensive filler. Its good binding qualities help it stick to the skin, a desirable attribute for foundations. Once applied, foundations with bismuth oxychloride often give skin a pearlescent glow. However, troubles soon erupt - right in the middle of one's face. Just when you thought you were getting a beauty product, you end up looking worse than you did before you started. P3 beauty finds a solution with Amazing Cosmetics.

Los Angeles, CA (PRWEB) July 30, 2007 -- In the cutthroat world of the beauty business, where image is everything, awareness is spreading about an additive in many mineral powder foundations that is clogging pores, irritating skin and causing blemishes. The culprit: Bismuth oxychloride.

Cruise your local beauty bar and notice that ingredient list of product after product reveals the popularity of bismuth oxychloride. Bismuth, a mineral byproduct of lead and copper refining, is combined with salt to become bismuth oxychloride.

Many companies are infatuated with bismuth oxychloride because it is easily accessible and an inexpensive filler. Its good binding qualities help it stick to the skin, a desirable attribute for foundations. Once applied, foundations with bismuth oxychloride often give skin a pearlescent glow.

However, troubles soon erupt - right in the middle of one's face. Women using products made with bismuth oxychloride complain of clogged pores and irritated skin. Estheticians tell tales of extreme blackhead problems and speculate on the role of foundations and cover-ups.

Terri Apanasewicz, owner of P3 Beauty, says she too has found many mineral powder foundations troubling. She was reluctant to use them on her celebrity clients or recommend them to the numerous women who use her company's trademarked "Perfect Pretty Process," a unique and simple way of educating and empowering women to find their own personal beauty.

"I had tried other leading brands of mineral powder and they turned me off. I didn't like the shiny, caked look they left on my skin, and they highlighted imperfections instead of diminishing them," says Apanasewicz. "I learned that it is the bismuth oxychloride in many mineral foundations that cause this. Then I tried Amazing Cosmetics products. There is no bismuth oxychloride in their incredibly popular Velvet Mineral Powder Foundation. I haven't used anything else on myself since."

Apanasewicz, now a loyal Amazing Cosmetics customer, uses the products on her celebrity clients and as the first step in P3 Beauty's Perfect Pretty Process. "The look is smooth, pretty and polished. It's light and gentle on the skin."

Amazing Cosmetics products are so effective and feel so good on a woman's skin that they have won kudos from makeup experts and celebrities nationwide. Amazing Cosmetics products have been used to create picture-perfect faces for celebs such as Cindy Crawford, Demi Moore, Drew Barrymore and Debra Messing. Allure Magazine chose Amazing Concealer for its "Editor's Choice Award" in 2005.

"I'm always looking for products that will enhance the natural beauty of my clients - whether they are celebrities, businesswomen or stay-at-home moms. Amazing Cosmetics, and the rest of the P3 Beauty offerings, fits that criteria," says Apanasewicz. "Makeup should be effective and simple to use. That's what my Perfect Pretty Process teaches women. That's just the edge we women need, not only to fight blackheads and other skin imperfections, but to highlight our own true beauty."

###