Syntraxis Goes Aspirational

Syntraxis announces a new specialized extension to Social Networking called 'Aspirational Networking.' Based on extensive research and feedback of over 25,000 of its user base, Syntraxis predicts that "Purposeful Communities" offer the next step in the evolution of Social Networks. Syntraxis is betting on the fusion of personal aspirations and vertical community engine to help people find the information and inspiration to be successful.

Irving, TX (PRWEB) July 26, 2007 -- Syntraxis announces a new specialized extension to Social Networking called 'Aspirational Networking.' Based on extensive research and feedback of over 25,000 of its user base, Syntraxis predicts that "Purposeful Communities" offer the next step in the evolution of Social Networks. Today's internet users are demanding affinity networks that reflect their personalized objectives beyond merely the entertainment value. Such communities are going to provide a heightened motivation to engage and offer unique marketing opportunities.

Syntraxis owns two education and career portals -- hellochampion.com and studymatrix.com that targets 14+ age group. The foundation of these portals is not based on the appeal of making friends through friends of friends. Syntraxis helps selectively connect community members based on shared values, passion and aspirations by inverting the open playground provided by social networks. Unlike social networks where users mostly share video, music and blogs, Syntraxis' facilitate sharing of useful book titles, blog articles, quizzes, comparative scorecards and opinions within the community.

In a recent survey conducted by Syntraxis, the members of the two community portals unequivocally stated that HelloChampion.com and StudyMatrix.com has helped them in preparing for competitive exams. For example, hundred of members scored extremely well in GMAT and IIT JEE 2007. According to Wikipedia, IIT-JEE is considered to be the most difficult engineering entrance exam in the world and admission is considered the pinnacle of achievement for a student in India . Sachin Tewari, a loyal portal member, says "HelloChampion.com has helped me a lot in my preparations for IITJEE 2007. The IIT-JEE Test Series provided me with a very good simulation for the real test and competitive analysis. I came to know where I lacked, and it helped me improve. I would recommend HelloChampion.com to anyone who is seriously interested to become an engineer. The site's best feature is topic wise tests, which are really helpful in knowing one's weaknesses and strengths. This has made HelloChampion.com the best among such sites."

The community members further affirmed that the live sport style test series provide great value in assessing their knowledge and readiness. Scott Robinson, a GMAT aspirant on StudyMatrix.com, summarized "StudyMatrix.com is really helpful to me. The main advantage is that I learned the technique of time management relative to others." Community members revealed that they like peer-to-peer and informal community based learning environment that does not mimic classrooms and its associated pressure.

Syntraxis' portals also serve as an ecosystem to sponsors, advertisers and content providers. Quest Tutorials, a leading coaching institution and content provider, says "The evaluation module lets a student see his performance in comparison to the rest of the crowd, which is critical information for a student who is appearing for a competitive examination. Needless to say that our brand is promoted positively through such targeted portals". Amlan Bardhan, who leads technology initiatives says "We, at Syntraxis, are always determined to work with our customers and end-users closely to understand their requirements and give them a solution that fully meets their requirements and exceeds their expectations."

Syntraxis is betting on the fusion of personal aspirations and vertical community engine to help people find the information and inspiration to be successful. It is likely that Aspirational Networking can bridge the 'last mile' between organizations and the end recipients by providing targeted and relevant value propositions beyond the limitations of Social Networks.

About Syntraxis

Syntraxis LLC is a Technology Solutions Provider for collaborative e-learning initiatives. It provides a wide range of tools for collaboration and knowledge management. The community based portals owned by Syntraxis deliver world-class services to guide the members during the planning, preparation and self-testing stages of a career-oriented move to achieve success. To learn more about Syntraxis visit http://www.syntraxis.com.

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