Find a Babysitter.com.au Annual Survey Reveals High Demand for Nannies

Find A Babysitter.com.au recently surveyed hundreds of its customers to get feedback about the site

(PRWEB) August 29, 2007 -- Find A Babysitter.com.au recently surveyed hundreds of its customers to get feedback about the site. 2,500 parents were surveyed from across Australia. Almost four hundred parents replied to the online survey, giving insight into what parents really need in relation to childcare.

Find A Babysitter.com.au (FAB) is an introduction and job posting web-site that helps Australian families find nannies and babysitters (http://www.findababysitter.com.au/) in an efficient and affordable way. Since starting in July 2005 FAB has had phenomenal growth, responding to a significant need for nannies and babysitters. FAB is now the leading childcare introduction site in Australia.

Survey results confirmed that most FAB customers require part-time daytime care. The majority of customers surveyed were looking for part-time nannies (53%) for daytime and occasional care. This was followed by the need for after-school care (14 %). The remaining parents were looking for babysitters for evenings, full-time nannies, au pairs or before-school care. The highest demand was for Sydney nannies (http://www.findababysitter.com.au/nannies/sydney).

These results were similar to the Australian Bureau of Statistics survey that was released in June 2006. It revealed that 188,400 children required additional formal care. This care was needed for before &/or after-school care (64,400), long daycare (52,900) and occasional care (40,800).

The survey also asked customers about their satisfaction with the web-site for finding babysitters and nannies. Website usability was a key factor in parent satisfaction with the site.

“An overwhelming number of parents reported that they liked how easy and fast the site was to use,” according to founder Delia Timms.

“The range and number of carers online was also a significant feature that parents appreciated. Parents liked being able to access such a broad range of babysitters and nannies easily,” says Timms.

www.findababysitter.com.au has over 3800 current babysitters and nannies registered across Australia. Profiles of the carers online show details like their qualifications, experience, availability and hourly rates. Parents can email selected carers from this database. They can also use job postings on FAB to attract applicants. There are currently over 150 babysitting and nanny jobs (http://www.findababysitter.com.au/findababysitter/fabpublic.nsf/jobsearch) on the site.

“Customers reported that they really liked the ‘double whammy’ approach to finding the right match at Find A Babysitter.com.au. This sets FAB apart from other classified or job posting sites out there, giving customers value for money,” says Timms.

“Parents also liked having direct contact with carers because there is no ‘middle man’. Customers reported it gave them more control, freedom and access to nannies. Parents also liked the cost savings by cutting out placement fees and overheads,” said Timms.

Convenience was also a benefit of using the web-site. Customers liked to access Find A Babysitter.com.au at any time of the day, from any location – work or home.

The survey confirms that Australians are continuing to embrace the Internet as an efficient and effective way of meeting specific needs. As households access the Internet more, they continue to utilize sites like FAB to solve problems.

findababysitter.com.au has nannies, after-school carers and babysitters in Melbourne, Sydney, Brisbane, Perth, Canberra, Hobart and Launceston.

About Delia Timms:

Delia Timms has a B. App. Sc. (Speech Pathology) from La Trobe University and worked in a range of clinical and management roles before her children were born. She also has a Masters in Human Resource Development from the University of Minnesota. Delia is actively involved in her local kindergarten and playgroup.

About Jeff Bonnes:

Jeff Bonnes has a B.A. (Mathematics) from the University of St Thomas, in St Paul, Minnesota. Jeff has worked as an IT consultant for over 15 years in the United States and Australia in many business sectors. He specialises in Internet based solutions. He is also a Director of Affirm Software Group Pty Ltd.

For more information:

Delia Timms, 0402 404 825 or delia @ findababysitter.com.au

###