KidsHealth.Org and Sesame Workshop Partner to Bring Healthy Habits to Preschool

Practical, easy-to-use resources for child care providers promoting good nutrition and physical activity.

Wilmington, DE (Vocus) September 10, 2007 -- Much is written about childhood obesity and the importance of helping children develop healthy habits at a young age. Sesame Workshop (www.sesameworkshop.org) (the nonprofit educational organization behind Sesame Street), Nemours Health and Prevention Services (http://www.nemours.org/department/business/nhps.html) (NHPS, a nonprofit organization devoted to helping kids grow up healthy), and KidsHealth.org (www.KidsHealth.org) (a leading brand in children's health and development) have initiated a new and exciting partnership to address the critical issue of childhood obesity by developing Healthy Habits for Life Child Care Resource Kit. The kit is part of Sesame Workshop's Healthy Habits for Life Initiative and will support a variety of child care programs in helping young children establish a foundation of healthy habits during the early years. These bilingual resources can be easily integrated into the everyday moments of child care programs and establish an appealing and fun connection between home and school.

Each Healthy Habits for Life Resource Kit includes the following materials in English and Spanish:

• Child Care Provider Resource Guide – 100-page print guide featuring:

o    Lesson plans

o    Activities and handouts

o    Recipes

o    Take-home materials for parents

•    Get Healthy Now Show – original Sesame Street DVD

•    Companion storybook featuring Sesame Street characters

Sponsorship and distribution opportunities are available for the Healthy Habits for Life Child Care Resource Kit. Learn how you can join forces with Sesame Workshop and KidsHealth to make a difference. For more information, please contact Kirk Trautman at (302) 651-4110 or trautman@ KidsHealth.org or Anita Stewart at (212) 875-6889 or Anita.stewart@ sesameworkshop.org.

About KidsHealth®

KidsHealth creates engaging online, print, and video media about a wide range of health and family issues. Each year, over 120 million families turn to KidsHealth.org for expert answers, making it the Web's most-accessed site on children's health. Recent accolades include the Webby Awards for Best Family/Parenting Website and Best Health Website, selection as one of the 30 Best Websites by U.S. News & World Report, and one of the 50 Coolest Websites by TIME magazine. Recently, KidsHealth launched KidsHealth in the Classroom, a free website for educators featuring standards-based health curricula, activities, handouts, and more. For more information about KidsHealth in the Classroom, visit KidsHealth.org/classroom. KidsHealth comes from The Nemours Foundation, one of the largest nonprofit organizations devoted to children's health. For more information about KidsHealth, please visit www.KidsHealth.org.

About Nemours

Nemours, one of the nation's largest pediatric health systems, is dedicated to achieving higher standards in children's health. Nemours offers an integrated spectrum of clinical treatment coupled with research, advocacy, and educational health and prevention services extending to all families in the communities it serves. Starting with Alfred I. duPont's bequest over 70 years ago, Nemours has grown into a multidimensional organization offering personalized clinical and preventive care focused on children.

Nemours owns and operates the Alfred I. duPont Hospital for Children in Wilmington, Delaware, and major children's specialty clinics in Delaware (Wilmington), Florida (Jacksonville, Orlando, and Pensacola), Pennsylvania (Philadelphia and Bryn Mawr), and New Jersey (Atlantic City and Voorhees). Having recently received approval from the State of Florida, Nemours will establish a new full-service children's hospital in Orlando. Nemours Health and Prevention Services works with families and communities to help kids grow up healthy, both physically and emotionally. Additional information about Nemours can be found at http://www.nemours.org/

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children's health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic support endow Sesame Workshop's educational research and creative content for children around the world. Learn more at www.sesameworkshop.org.

Contact:

Kira Ebert

ebert@ KidsHealth.org

(302) 651-4115

Pam Hacker

Pam.hacker@ sesameworkshop.org

(212) 875-6225

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