New Clothing Line Speaks Volumes with a Little Baby Talk. Brand New Baby Wear Encourages Infants to Make a Fashion Statement

Brand New Baby Wear introduces humourous phrases, unique designs and high quality onesies to help babies make a statement. The line was created by two young guys that were inspired by the "decorate the onesie" game at a baby shower.

Minneapolis, MN (PRWEB) September 14, 2007 -- If you look around, it's easy to see that babies are crying out for a little attention in the wardrobe department. Minneapolis-based Brand New Baby Wear has something to say. With humorous phrases and designs, the company transforms traditional infant wear into statement pieces for babies. The creative clothes are unique and eye-catching, making them a quality purchase for parents and the ideal shower gift.

It all starts with the custom-made one-piece, called the Bebop. The white shirts are designed for simplicity and comfort. Brand New Baby Wear felt its one-piece was so much better than others on the market; it christened the shirt with its very own name. The trendy Bebops come in a variety or inventive styles, including the popular Hello! Shirt and Instructions Shirt.

The comfortable clothing is available in sizes for newborns up to 24 months old. Each one comes in a great gifting tin, making it a fun, presentable package every time.

Brand New Baby Wear is the brain child of designers Jason Hammerberg and Darren Leet. The two men stepped into a world most men try to avoid, and came up with this winning concept. Brand New Baby Wear was their answer to a marketplace filled with traditional blue and pink shirts.

"The brand came alive to me when shopping for a buddy's newborn baby. Everything out there was so frilly." said co-owner Jason Hammerberg.

His partner, Darren Leet goes onto say, "The designs are not just about being coy or silly. Each design speaks to something we remember from our own childhood. They bring light to those moments that babies and parents share."

Brand New Baby Wear can be found in boutiques and is also available online. The Brand New Baby Wear website has a complete catalog of its products at http://www.bnbwear.com.

To request a press sample or set up an interview with designers Jason Hammerberg or Darren Leet, please contact Alexis Walsko with Lola Red PR at 612.333.1723.

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