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Howard Nestler Releases Marketing Advisory Concerning Intellect Versus Chronology Howard Nestler, CEO of Executive Options, released today a new marketing advisory for the industry which challenges the practice of using chronological employment data as credential and argues for a focus on intellectual capacity and experiential perspective as a more effective alternative. New York, NY (PRWEB) September 19, 2007 -- Howard Nestler, CEO of Executive Options, released today a new marketing advisory for the industry which challenges the practice of using chronological employment data as credential and argues for a focus on intellectual capacity and experiential perspective as a more effective alternative.
"No man or woman can be fully appreciated and valued when they are reduced to an abstract specification," says Nestler. "But this is exactly the function of a resume; it reduces one to a low common denominator and a generality. If this were done to us verbally by a stranger, we'd take offense."
Indeed, a resume does seem to expressly ignore those qualities that will ultimately cause a company to hire the executive by focusing on a timeline of engagements. "There is a fundamental difference between the objectives of an executive looking for a challenging engagement and someone who will be satisfied by merely finding a job," Nestler explains. "The higher one's expectations and the more specific one's imperatives, the greater the need to market an intellect rather than a chronology."
Nestler's advisory is likely to cause a certain amount of controversy with claims that resumes are easier to catalogue and file, to which Nestler replies, "No upper level executive wants to be catalogued and filed; he or she wants to be hired for their specific deliverables."
"Executives cannot wait until they meet with CEOs to reveal their capabilities," says Nestler. "Proceeding on that basis will only ensure an early retirement masquerading as a job search."
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