New Ice Inc. to Develop, Market Compostable Food Packaging

New company's products will target mainstream and organic produce and meat packagers...

Durango, Colo. (PRWEB) October 2, 2007 -- A new company, New Ice Inc., dedicated to the development, production and marketing of compostable food packaging, was unveiled today. The company, a wholly-owned subsidiary of The Instone Group, has been operating in stealth mode for a few years and is months away from introducing a new class of biodegradable food and beverage containers that are compostable.

Targeted to packagers of produce, meats and poultry that want to minimize the environmental impact of the packaging that they use, New Ice is taking a new approach to compostable food packaging.

The company has applied for process patents covering a unique potato starch formulation that replaces environmentally harmful plastic and Styrofoam food container products. The products are being designed to conform to ASTM* 6400 standards for compostable materials. New Ice is building its first manufacturing line in Durango and is currently testing pre-production products.

Commented Giles Instone, New Ice founder, "We have spent the last six years researching and developing a new class of products that will revolutionize the entire life cycle for compostable food containers. We've conceived an approach using a new process that will give food packagers an opportunity to be environmentally responsible, while protecting the quality of the food products that they sell.

"Although product availability is still a few months off, we want to introduce ourselves to the market to make food packagers, supermarket buyers and food service providers aware that a new alternative packing option is on the horizon."

About New Ice Inc.

New Ice Inc., based in Durango, Colorado, with offices in the United Kingdom and Australia, is a wholly-owned subsidiary of The Instone Group. The company is developing a number of biodegradable and compostable food container products that have been in development over the past six years. New Ice is approaching production and expects to announce product availability soon. Organizations interested in partnering, investing or seeking additional information may call New Ice Inc. at 970-382-0002, email info@newiceinc.com or visit www.newiceinc.com.

All trademarks are the property of their respective owners.

*ASTM--American Society for Testing Materials

Chris Alderman

New Ice Inc.

970-382-0002

Sandy McLaughlin

Soucy Communications Group

781-898-7305

###