Nutritional Supplement Leader MuscleMaster.com, Inc. Acquires CheapVitamins.com

Leading nutritional supplements firm MuscleMaster.com, Inc. has acquired top discount site CheapVitamins.com. MuscleMaster.com CEO Nick Chunias calls the acquisition a key component in the Company's strategy to consolidate its position as the leading online provider of low cost nutritional supplements, vitamins, and herbs.

Boston, MA (PRWEB) November 6, 2007 -- On October 31, 2007 direct-to-consumer discount site CheapVitamins.com (http://www.cheapvitamins.com) came under official ownership of nutritional supplement market leader MuscleMaster.com, Inc.

Nick Chunias, the CEO of MuscleMaster.com, Inc. plans to expand and position the newly acquired company as the top online discounter in the sports nutrition, health and beauty industry. CheapVitamins.com offers a wide array of natural sports supplements, weight loss products, whole health herbs, vitamins, and minerals.

"We are excited about bringing CheapVitamins.com into the MuscleMaster.com, Inc. family of brands," Chunias said, "and this gives us the opportunity to really leverage our service, marketing, and operational strengths and bring that expertise to the CheapVitamins.com community." MuscleMaster.com, Inc. web properties consistently rank among the best in the industry for customer service and satisfaction.

As part of the transition, MuscleMaster.com, Inc. has already enhanced the CheapVitamins.com web site and technology, added approximately 4,000 more product offerings, and dramatically improved shipping and supply-chain-management capabilities. According to MuscleMaster.com, Inc. President Bob Myhal, "the Company is fully committed to improving the customer experience on CheapVitamins.com through cutting-edge products, super-fast shipping and rock-bottom prices."

CheapVitamins.com (http://www.cheapvitamins.com) is the latest in a number of key acquisitions that MuscleMaster.com, Inc. has completed in the past 24 months.

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