Stephen Mitchell Enters Luxury Market with Unique Offering for CEOs and Top-level Executives

Stephen Mitchell, author of the Executive Management Consulting protocol, has entered the luxury market in an unprecedented manner by offering CEOs and top-level executives strategic career and media management designed to take them from a work-for-hire engagement to being a fully viable personal brand with multiple revenue sources.

Los Angeles, California (PRWEB) November 7, 2007 -- Stephen Mitchell, author of the Executive Management Consulting protocol, has entered the luxury market in an unprecedented manner by offering CEOs and top-level executives strategic career and media management designed to take them from a work-for-hire engagement to being a fully viable personal brand with multiple revenue sources.

The EMC protocol contemplates the aggrandizement of a personal brand for men and women in a variety of industries (www.e-m-c.biz). Mitchell has now added a new layer that includes a comprehensive media presence for executives akin to that enjoyed by the icons of the cable news channels.

"This is a highly personalized service," says Mitchell. "Each man or woman will use it differently as it implements an agenda specific to his or her priorities. The idea is to establish and maximize the yield from a personal brand in a way that is life-changing for the principal."

Mitchell believes that the on-going orchestration of an executive's personal brand does more than enhance earnings. "The activity injects excitement and anticipation into what otherwise might be a routine existence; like being able to drive a Ferrari around the Fiorano test track on a daily basis."

Mitchell considers that this program offers top men and women in business a way of expressing themselves that goes beyond fractional ownership in an airplane, a yacht moored at St. Tropez or a getaway to Aspen. Says Mitchell, "It allows the individual to exercise his or her signature skills and to be in first position with regard to the revenues they generate."

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