"Now Is Gone: A Primer on New Media for Executives and Entrepreneurs'" Tackles Social Media and Reveals 7 Principles of Community Engagement

Newly released book is a must-have primer for understanding and integrating social media.

Washington, DC (PRWEB) November 13, 2007 -- Every day executives and entrepreneurs are faced with the challenge of how to tap into the power of social media and have your bottom line benefit from your participation.

"Now is Gone: A Primer on New Media For Executives and Entrepreneurs" by Geoff Livingston and Brian Solis, is the actionable and engaging guide on how to leapfrog into social media communications.

The book heralded by such social media luminaries as David Meerman Scott, Valerie Maltoni and Debbie Weil helps executives and communications professionals finally understand social media and empower them to integrate into the marketing mix.

The book features:

* Introduction to Social Media, its benefits and the importance of engaging with influencers and customers directly.

* Defines and explains the new culture of two-way conversational marketing

* Highlights common social media promotion tools

* Inspires and relates how to use social media strategies to successfully engage communities

The book also reveals for the first time, the seven principles of successful community engagement which are:

1) Do not try to control the message: People will talk about your company with or without you.

2) Honesty, ethics and transparencies are musts.

3) Participation within the community is marketing.

4) Communication to audiences is an out-dated 20th Century concept

5) Build value for the community

6) Inspire your community with real, exciting information, not corporate propaganda.

7) Intelligently manage your media forms (RSS, frequency, etc.) to build a stronger amd more loyal community.

"Our goal was to present executives and entrepreneurs a thorough primer that can be completed in one sitting. While social media represents a sea change, it does not need to be hard or difficult. The biggest change involves moving from traditional one-way mass communications to a two-way conversational approach," says Livingston.

The bottom line is that marketing today requires companies to join the social media conversation and with Now Is Gone, the authors have successfully created the must-have primer for empowering companies' social media efforts and virtually participating in community.

For more information please see the book's web site - http://www.nowisgone.com .

About the Authors:

Geoff Livingston: Geoff has worked as a marketing strategist in the Washington, DC region for 14 years. Dubbed a "local blogging guru" by the Washington Post, Geoff's Buzz Bin blog is nationally recognized, and is the top ranked independent PR blog in the Washington, DC region. He successfully launched FortiusOne's GeoCommons using an aggressive social media strategy, and marketed Godsmack lead singer Sully Erna's bio using a diversified My Space and blogosphere campaign.

Brian Solis - Contributing Author - Brian is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes PR and tech comments and articles to industry sites and publications. Solis is co-founder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also is a contributor to the Social Media Collective.

Contact:

For review copies or interviews with Geoff Livingston, please contact:

Nettie Hartsock, Hartsock Communications

512-396-1067

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