eWayDirect Inc. and the BlueLens Franchise Group Expand Search Marketing Team

As the search marketing team expands, Winston Burton joins eWayDirect and the BlueLens Franchise Group as search engine optimization manager.

SouthPort, Conn. (PRWEB) November 14, 2007 -- eWayDirect, Inc., and its franchise division, the BlueLens Franchise Group, are pleased to announce that Winston Burton has joined the company as search engine optimization manager.

"We're very pleased to be expanding our team," says Martin Donner, eWayDirect's COO and the individual responsible for all the company and its franchise division's search marketing. "Bringing new talent onboard is the logical growth of the business, and we're delighted to be in a position to need a larger team."

Burton will be managing SEO programs for both eWayDirect and its franchise division, the BlueLens Franchise Group. He will be responsible for new SEO sales and for every aspect of the company's search marketing clients' SEO campaigns.

Burton comes to eWayDirect from Digital Grit, where he was a SEO specialist, managing numerous SEO accounts for Fortune-500 clients. Prior to that, he did search engine optimization work on a freelance basis. Burton holds a MBA in Internet business from Mercy College.

"I'm passionate about coming to eWayDirect to help eWayDirect and BlueLens clients position themselves as market-share leaders on the Internet," comments Burton. He joins Marty Donner, COO, Michael Tuccillo, hired earlier this year as director of search marketing, and Jeannette Cézanne, whose current focus is on search engine optimization education.

eWayDirect is a market leader in both search marketing and emessaging. Besides providing the highest level of expertise in email communications, PPC, and SEO, the company's Priority1email platform allows marketers to isolate their best customers and get their campaigns through to the inbox 100% of the time.

eWayDirect's clients' successes have translated into a repeatable business model, and the BlueLens Franchise Group provides an opportunity for individual business leaders to capitalize on the eWayDirect business model to attain success of their own.

###