To Go or Not to Go? QuantumMethod CEO Tackles the Feasibility Analysis Questions

Have you developed a feasible product or service value proposition that may wring out the risk to the business but potentially add new value for your target customers? Do you know if your new product, brand or line of business is a worthy investment?

Los Angeles, CA (PRWEB) November 14, 2007 -- Have you developed a feasible product or service value proposition that may wring out the risk to the business but potentially add new value for your target customers? Do you know if your new product, brand or line of business is a worthy investment?

Seasoned marketing and business strategist Dave Skibinski, CEO, QuantumMethod, answers the tough feasibility analysis questions tonight in his presentation To Go or Not to Go? That is the Feasibility Analysis Question at the Southern California American Marketing Association's chapter meeting held at the Luxe Hotel in Los Angeles.

According to Skibinski, "If you are a VP of Marketing in a Fortune 500 company, a brand manager in a middle market firm, or an entrepreneur with a terrific new product idea, you must ask and answer basic business questions before a single moment or dime is spent on product and brand development."

"A Commercial Feasibility Analysis (CFA) should be the first step to evaluate any new business opportunity. History has demonstrated that using this systematic process to assess new product or business opportunities can strengthen product value propositions and improve product launches, reducing the likelihood of creating a disaster," QuantumMethod's Skibinski said.

"A strong CFA can help assess the "fit" of a new brand or business acquisition, evaluate the market viability for a new product, or re-evaluate a predecessor-inherited product currently under development," said Skibinski.

At tonight's SoCal AMA meeting Skibinski will teach the basic mechanics of Feasibility Analysis and how to apply the results in your workplace. For more information, please call QuantumMethod at 310.601.4377, x 103.        

About QuantumMethod

QuantumMethod is a strategy, communication and design firm. The company assists clients in refining and creating sound business and integrated marketing strategies, and provides product development, branding, and communication design services. Design solutions include: corporate and product identity creation, website and other digital media design and development, advertising and marketing collateral, and trade show and other forms of environmental design. QuantumMethod is built on a philosophy where creative talent understands business and the importance of the brand, while strategy professionals have a well-developed appreciation for the creative process, making for seamless team integration. For more information visit: http://www.quantummethod.com.

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